World of Coffee Dubai event Started Tomorrow

World of Coffee (WOC), led by the Specialty Coffee Association (SCA), is being hosted in Dubai for the very first time from 12-14 January – and Coffee Planet, the authority in specialty coffee, is set to take part.

A region steeped in coffee history; the Middle East has been identified as one of the fastest-growing coffee markets globally – promising further growth over the next decade – making it one of the largest emerging specialty coffee markets in the world.

As one of the prominent leaders of specialty coffee in the region, Coffee Planet will have a strong presence at World of Coffee with two stands and a spot in the famous Roasters Village.

Coffee Planet’s bar allows attendees to sample both Coffee Planet’s specialty coffee range and exacting brewing methods. Next to the bar, another stand will showcase their extensive range of core products, new product developments, new equipment launches and host an array of interviews with leading industry experts. As an exclusive to World of Coffee, Coffee Planet will launch its brand-new 90+ range of coffee across the stands and in the Roasters Village.

Coffee Planet comments: “As the authority on specialty coffee since 2005, we could not let the WOC come to Dubai, our home, without being part of it. World of Coffee gives us access to an amazing array of coffee experts from across the world, allowing us to meet our long-term partners at a great event and show off what we do to those who may not have met us before, giving them a taste of what we produce.

“We are excited to be sharing some new specialty coffee products and equipment to those attending as well as hosting interviews with stars of the coffee world.”

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