Today marks the official opening of World of Coffee Geneva 2025, one of the most anticipated events on the global specialty coffee calendar. Hosted at Palexpo from June 26 to 28 and organized by the Specialty Coffee Association (SCA), the event brings together thousands of coffee professionals from around the world.
This is your opportunity to reconnect with old friends, forge new partnerships, and immerse yourself in the very best of the specialty coffee industry — from inspiring lectures and hands-on workshops to thrilling global competitions and curated exhibitions.
The event will feature the World Coffee Championships, including the World Latte Art Championship, World Cup Tasters Championship, Coffee in Good Spirits Championship, and the Cezve/Ibrik Championship. Visitors can also take part in cupping sessions, engage with top roasters, and discover new products and innovations on the show floor.
With its international flair and strategic location, Geneva offers the perfect setting for an event of this scale. From baristas and café owners to importers, roasters, engineers, educators, and media professionals, World of Coffee Geneva brings the global coffee community together under one roof.
Last year’s edition in Copenhagen welcomed over 13,000 visitors from 150 countries — and this year promises to be even more dynamic.
Are you attending?
Tell us in the comments what you’re most excited about at World of Coffee Geneva 2025. If you haven’t registered yet, there’s still time at worldofcoffee.org — day passes start at just €39 for SCA members.
Qahwa World is reporting live from Geneva — stay tuned for full coverage throughout the event.