عودة ظهور القهوة كأسلوب حياة عصري وتعبير ثقافي

عودة ظهور القهوة كأسلوب حياة عصري وتعبير ثقافي

ربما تكون قد شاهدت إطلاق علامة تجارية أخرى للقهوة المؤثرة على وسائل التواصل الاجتماعي، أو لاحظت زملائك وهم يصنعون القهوة المقطرة الخاصة بهم في مطبخ المكتب بدلاً من استخدام الآلة، أو حتى رأيت خطوطًا تتشكل في المقهى المحلي المستقل الخاص بك.

مهما كانت الطريقة، فمن الواضح أن شرب القهوة أصبح اتجاها، وهو شيء أكثر من مجرد الحصول على جرعة من الكافيين.

وقالت كلير لانكستر، رئيسة توقعات الأغذية والمشروبات في شركة WGSN للتنبؤ بالمستهلكين والمنتجات، لشبكة “سي إن بي سي”:”مع تحول المشروبات والوجبات الخفيفة إلى عناصر ضرورية ذات قيمة كبيرة، أصبحت القهوة وسيلة ثابتة للتعبير عن الرفاهية وأسلوب الحياة بأسعار معقولة،”

وأوضحت: “لقد شهدنا اتجاهًا مع مرور الوقت نحو التميز”، مضيفة أن هذا انعكس في التفضيل المتزايد للقهوة عالية الجودة، سواء في كيفية تحضيرها أو مصدرها، فضلاً عن الأنواع والنكهات المختلفة. .

لاحظت The Bean Shop، وهي محمصة قهوة حرفية في اسكتلندا تعرض القهوة عبر الإنترنت، ارتفاعًا كبيرًا في عدد العملاء.

وقالت لورنا بروس، إحدى مالكيها، لشبكة “سي إن بي سي”: “كانت هناك زيادة كبيرة في عدد الأشخاص الذين يصنعون القهوة المتخصصة في المنزل”. “الناس يحبون تجربة شيء جديد.”

وفي مكان آخر، قالت شركة AeroPress، وهي الشركة التي تنتج آلات صنع القهوة الشهيرة، لـ “سي إن بي سي” إنها شهدت زيادة في المبيعات، بالإضافة إلى زيادة “دراماتيكية” في الاهتمام من تجار التجزئة من الطرف الثاني. في العام الماضي، اكتسبت الشركة شريكين رئيسيين للبيع بالتجزئة بما في ذلك Walmart، وفقا لما قاله ديفيد كول، كبير مسؤولي التسويق، لشبكة “سي إن بي سي”.

وأضاف كول أنه مع اختيار المستهلكين لطرق جديدة للتحضير، فإنهم يواصلون شراء الملحقات الضرورية مثل المرشحات.

وفي المملكة المتحدة، ارتفعت مبيعات AeroPress بين ديسمبر 2022 وديسمبر 2023 بنسبة 40%، وتقوم الشركة الآن بتوزيع منتجاتها على أكثر من 400 بائع تجزئة مثل المحامص والمقاهي الصغيرة، حسبما قال ممثل الشركة.

إلى جانب AeroPress، تشمل طرق صنع القهوة الشائعة الأخرى آلات صنع القهوة بالصب أو التنقيط (مثل آلات صنع القهوة V60s أو Chemex) بالإضافة إلى الكافيتيريات وأواني الموكا التي تغلي القهوة على الموقد.

تحظى العديد من هذه الطرق بشعبية تاريخية في مناطق معينة، مثل المقاهي في فرنسا وأواني الموكا في إيطاليا، ولكنها أصبحت عالمية مؤخرًا.

كيف أصبحت القهوة ثقافة؟

ولكن كيف تحولت القهوة من مشروب عادي يسهل الوصول إليه ويحتوي على الكافيين إلى اتجاه رئيسي؟ حسنًا، يبدو أن جائحة كوفيد-19 وعمليات الإغلاق الناتجة عنها هي أحد الأسباب.

قال بروس من Bean Shop: “كان الإغلاق يعني أن الناس أخذوا الوقت الكافي لإعداد المشروبات التي كانوا يتناولونها عادةً أثناء التنقل”.

وأضافت: “يخبرنا العملاء أنهم لا يستطيعون شرب قهوة السوبر ماركت الآن، وقد اعتادوا على النكهات والروائح المحمصة الطازجة التي تحصل عليها عندما يتم تحضير القهوة في غضون أسبوعين من التحميص”.

وقالت ميلاني بيرنباوم، الرئيس التنفيذي للعلامة التجارية في نسبريسو، لشبكة “سي إن بي سي”، إنه يبدو أن المستهلكين يقدرون الأشياء الصغيرة مثل شرب القهوة أكثر الآن.

وقالت: “لقد أكدت السنوات الأخيرة من جديد قيمة الملذات البسيطة والكماليات الصغيرة مثل فنجان من القهوة”، مضيفة أن هذا دفع المستهلكين إلى البحث عن منتجات ذات جودة أعلى.

وأضافت: “في الوقت نفسه، فإن بعض الإبداع والشعور بالاستكشاف مدفوع بوسائل التواصل الاجتماعي، حيث تتم مشاركة وصفات جديدة ومبتكرة على TikTok”.

حددت لانكستر من WGSN أيضًا وسائل التواصل الاجتماعي كمحرك رئيسي لبرودة القهوة.

وقالت: “الجيل Z وTikTok يشكلان ثقافة القهوة”، مشيرة إلى أن بعض الوسوم مثل #CoffeeTok نمت بشكل ملحوظ في العام الماضي.

هناك أيضًا بعض التداخل مع الوباء. على سبيل المثال، انتشرت مشروبات القهوة العصرية مثل قهوة دالغونا (التي تتضمن خفق مسحوق القهوة والماء والسكر لتكوين مادة تشبه الكريمة قبل إضافة الحليب) على وسائل التواصل الاجتماعي في عام 2020.

اتجاهات القهوة المقبلة

أشارت لانكستر إلى أن وسائل التواصل الاجتماعي هي أيضًا محرك وراء بعض الاتجاهات التي تلوح في الأفق بالنسبة للقهوة، حيث تكتسب العلامات التجارية قوة جذب هناك إذا كان لديها عنصر “رائع” فيها – ويتم مشاركة طرق صنع القهوة الجديدة بشكل متكرر.

وأشار لانكستر إلى أن الاتجاه الرئيسي الآخر هو القهوة مع الإضافات المصممة لتعزيز الرفاهية والصحة. وقد وصل هذا حتى إلى شركات كبيرة مثل نسبريسو، التي أطلقت خلطات غنية بالجينسنغ أو فيتامين ب 12 – أو “القهوة الوظيفية” كما يسميها بيرنباوم.

وقالت: “بعض الناس يبحثون عن شيء إضافي في يومهم”. “لقد أضافت هذه الخلطات فوائد صحية مثل الفيتامينات أو الكافيين الإضافي.”

وأوضح لانكستر أن الاتجاهات المتنامية الأخرى تشمل أنواعًا محددة من القهوة التي يتم تصديرها من أسواقها التقليدية، مثل القهوة الفيتنامية المصنوعة من الحليب المكثف، وقهوة كوبي الإندونيسية، التي تعتمد على كرز القهوة المهضوم جزئيًا.

وأضاف لانكستر أن الابتكارات في أجهزة وتقنيات تخمير القهوة في المنزل لن تؤدي إلى أي مكان أيضًا.

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[:ar]Privacy Policy for qahwa world At qahwaworld, accessible from qahwaworld.com, one of our main priorities is the privacy of our visitors. This Privacy Policy document contains types of information that is collected and recorded by qahwaworld and how we use it. If you have additional questions or require more information about our Privacy Policy, do not hesitate to contact us. This Privacy Policy applies only to our online activities and is valid for visitors to our website with regards to the information that they shared and/or collect in qahwaworld. This policy is not applicable to any information collected offline or via channels other than this website. Our Privacy Policy was created with the help of the Free Privacy Policy Generator. Consent By using our website, you hereby consent to our Privacy Policy and agree to its terms. Information we collect The personal information that you are asked to provide, and the reasons why you are asked to provide it, will be made clear to you at the point we ask you to provide your personal information. If you contact us directly, we may receive additional information about you such as your name, email address, phone number, the contents of the message and/or attachments you may send us, and any other information you may choose to provide. When you register for an Account, we may ask for your contact information, including items such as name, company name, address, email address, and telephone number. How we use your information We use the information we collect in various ways, including to: Provide, operate, and maintain our website Improve, personalize, and expand our website Understand and analyze how you use our website Develop new products, services, features, and functionality Communicate with you, either directly or through one of our partners, including for customer service, to provide you with updates and other information relating to the website, and for marketing and promotional purposes Send you emails Find and prevent fraud Log Files qahwaworld follows a standard procedure of using log files. These files log visitors when they visit websites. All hosting companies do this and a part of hosting services' analytics. The information collected by log files include internet protocol (IP) addresses, browser type, Internet Service Provider (ISP), date and time stamp, referring/exit pages, and possibly the number of clicks. These are not linked to any information that is personally identifiable. The purpose of the information is for analyzing trends, administering the site, tracking users' movement on the website, and gathering demographic information. Cookies and Web Beacons Like any other website, qahwaworld uses 'cookies'. These cookies are used to store information including visitors' preferences, and the pages on the website that the visitor accessed or visited. The information is used to optimize the users' experience by customizing our web page content based on visitors' browser type and/or other information. For more general information on cookies, please read the Cookies article on Generate Privacy Policy website. Google DoubleClick DART Cookie Google is one of a third-party vendor on our site. It also uses cookies, known as DART cookies, to serve ads to our site visitors based upon their visit to www.website.com and other sites on the internet. However, visitors may choose to decline the use of DART cookies by visiting the Google ad and content network Privacy Policy at the following URL – https://policies.google.com/technologies/ads Our Advertising Partners Some of advertisers on our site may use cookies and web beacons. Our advertising partners are listed below. Each of our advertising partners has their own Privacy Policy for their policies on user data. For easier access, we hyperlinked to their Privacy Policies below. Google https://policies.google.com/technologies/ads Advertising Partners Privacy Policies You may consult this list to find the Privacy Policy for each of the advertising partners of qahwaworld. Third-party ad servers or ad networks uses technologies like cookies, JavaScript, or Web Beacons that are used in their respective advertisements and links that appear on qahwaworld, which are sent directly to users' browser. They automatically receive your IP address when this occurs. These technologies are used to measure the effectiveness of their advertising campaigns and/or to personalize the advertising content that you see on websites that you visit. Note that qahwaworld has no access to or control over these cookies that are used by third-party advertisers. Third Party Privacy Policies qahwaworld's Privacy Policy does not apply to other advertisers or websites. Thus, we are advising you to consult the respective Privacy Policies of these third-party ad servers for more detailed information. It may include their practices and instructions about how to opt-out of certain options. You can choose to disable cookies through your individual browser options. To know more detailed information about cookie management with specific web browsers, it can be found at the browsers' respective websites. CCPA Privacy Rights (Do Not Sell My Personal Information) Under the CCPA, among other rights, California consumers have the right to: Request that a business that collects a consumer's personal data disclose the categories and specific pieces of personal data that a business has collected about consumers. Request that a business delete any personal data about the consumer that a business has collected. Request that a business that sells a consumer's personal data, not sell the consumer's personal data. If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us. GDPR Data Protection Rights We would like to make sure you are fully aware of all of your data protection rights. Every user is entitled to the following: The right to access – You have the right to request copies of your personal data. We may charge you a small fee for this service. The right to rectification – You have the right to request that we correct any information you believe is inaccurate. You also have the right to request that we complete the information you believe is incomplete. The right to erasure – You have the right to request that we erase your personal data, under certain conditions. The right to restrict processing – You have the right to request that we restrict the processing of your personal data, under certain conditions. The right to object to processing – You have the right to object to our processing of your personal data, under certain conditions. The right to data portability – You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions. If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us. Children's Information Another part of our priority is adding protection for children while using the internet. We encourage parents and guardians to observe, participate in, and/or monitor and guide their online activity. qahwaworld does not knowingly collect any Personal Identifiable Information from children under the age of 13. If you think that your child provided this kind of information on our website, we strongly encourage you to contact us immediately and we will do our best efforts to promptly remove such information from our records.[:en]

Privacy Policy for Qahwa World

At Qahwa World, accessible from https://qahwaworld.com, one of our main priorities is the privacy of our visitors. This Privacy Policy document contains types of information that is collected and recorded by Qahwa World and how we use it. If you have additional questions or require more information about our Privacy Policy, do not hesitate to contact us. This Privacy Policy applies only to our online activities and is valid for visitors to our website with regards to the information that they shared and/or collect in Qahwa World. This policy is not applicable to any information collected offline or via channels other than this website. Our Privacy Policy was created with the help of the Free Privacy Policy Generator.

Consent

By using our website, you hereby consent to our Privacy Policy and agree to its terms.

Information we collect

The personal information that you are asked to provide, and the reasons why you are asked to provide it, will be made clear to you at the point we ask you to provide your personal information. If you contact us directly, we may receive additional information about you such as your name, email address, phone number, the contents of the message and/or attachments you may send us, and any other information you may choose to provide. When you register for an Account, we may ask for your contact information, including items such as name, company name, address, email address, and telephone number.

How we use your information

We use the information we collect in various ways, including to:
  • Provide, operate, and maintain our website
  • Improve, personalize, and expand our website
  • Understand and analyze how you use our website
  • Develop new products, services, features, and functionality
  • Communicate with you, either directly or through one of our partners, including for customer service, to provide you with updates and other information relating to the website, and for marketing and promotional purposes
  • Send you emails
  • Find and prevent fraud

Log Files

Qahwa World follows a standard procedure of using log files. These files log visitors when they visit websites. All hosting companies do this and a part of hosting services' analytics. The information collected by log files include internet protocol (IP) addresses, browser type, Internet Service Provider (ISP), date and time stamp, referring/exit pages, and possibly the number of clicks. These are not linked to any information that is personally identifiable. The purpose of the information is for analyzing trends, administering the site, tracking users' movement on the website, and gathering demographic information.

Cookies and Web Beacons

Like any other website, Qahwa World uses 'cookies'. These cookies are used to store information including visitors' preferences, and the pages on the website that the visitor accessed or visited. The information is used to optimize the users' experience by customizing our web page content based on visitors' browser type and/or other information. For more general information on cookies, please read the Cookies article on Generate Privacy Policy website.

Google DoubleClick DART Cookie

Google is one of a third-party vendor on our site. It also uses cookies, known as DART cookies, to serve ads to our site visitors based upon their visit to www.website.com and other sites on the internet. However, visitors may choose to decline the use of DART cookies by visiting the Google ad and content network Privacy Policy at the following URL – https://policies.google.com/technologies/ads

Our Advertising Partners

Some of advertisers on our site may use cookies and web beacons. Our advertising partners are listed below. Each of our advertising partners has their own Privacy Policy for their policies on user data. For easier access, we hyperlinked to their Privacy Policies below.

Advertising Partners Privacy Policies

You may consult this list to find the Privacy Policy for each of the advertising partners of Qahwa World. Third-party ad servers or ad networks uses technologies like cookies, JavaScript, or Web Beacons that are used in their respective advertisements and links that appear on Qahwa World, which are sent directly to users' browser. They automatically receive your IP address when this occurs. These technologies are used to measure the effectiveness of their advertising campaigns and/or to personalize the advertising content that you see on websites that you visit. Note that Qahwa World has no access to or control over these cookies that are used by third-party advertisers.

Third Party Privacy Policies

Qahwa World's Privacy Policy does not apply to other advertisers or websites. Thus, we are advising you to consult the respective Privacy Policies of these third-party ad servers for more detailed information. It may include their practices and instructions about how to opt-out of certain options. You can choose to disable cookies through your individual browser options. To know more detailed information about cookie management with specific web browsers, it can be found at the browsers' respective websites.

CCPA Privacy Rights (Do Not Sell My Personal Information)

Under the CCPA, among other rights, California consumers have the right to: Request that a business that collects a consumer's personal data disclose the categories and specific pieces of personal data that a business has collected about consumers. Request that a business delete any personal data about the consumer that a business has collected. Request that a business that sells a consumer's personal data, not sell the consumer's personal data. If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us.

GDPR Data Protection Rights

We would like to make sure you are fully aware of all of your data protection rights. Every user is entitled to the following: The right to access – You have the right to request copies of your personal data. We may charge you a small fee for this service. The right to rectification – You have the right to request that we correct any information you believe is inaccurate. You also have the right to request that we complete the information you believe is incomplete. The right to erasure – You have the right to request that we erase your personal data, under certain conditions. The right to restrict processing – You have the right to request that we restrict the processing of your personal data, under certain conditions. The right to object to processing – You have the right to object to our processing of your personal data, under certain conditions. The right to data portability – You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions. If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us.

Children's Information

Another part of our priority is adding protection for children while using the internet. We encourage parents and guardians to observe, participate in, and/or monitor and guide their online activity. Qahwa World does not knowingly collect any Personal Identifiable Information from children under the age of 13. If you think that your child provided this kind of information on our website, we strongly encourage you to contact us immediately and we will do our best efforts to promptly remove such information from our records.[:ru]Privacy Policy for qahwa world At qahwaworld, accessible from qahwaworld.com, one of our main priorities is the privacy of our visitors. This Privacy Policy document contains types of information that is collected and recorded by qahwaworld and how we use it. If you have additional questions or require more information about our Privacy Policy, do not hesitate to contact us. This Privacy Policy applies only to our online activities and is valid for visitors to our website with regards to the information that they shared and/or collect in qahwaworld. This policy is not applicable to any information collected offline or via channels other than this website. Our Privacy Policy was created with the help of the Free Privacy Policy Generator. Consent By using our website, you hereby consent to our Privacy Policy and agree to its terms. Information we collect The personal information that you are asked to provide, and the reasons why you are asked to provide it, will be made clear to you at the point we ask you to provide your personal information. If you contact us directly, we may receive additional information about you such as your name, email address, phone number, the contents of the message and/or attachments you may send us, and any other information you may choose to provide. When you register for an Account, we may ask for your contact information, including items such as name, company name, address, email address, and telephone number. How we use your information We use the information we collect in various ways, including to: Provide, operate, and maintain our website Improve, personalize, and expand our website Understand and analyze how you use our website Develop new products, services, features, and functionality Communicate with you, either directly or through one of our partners, including for customer service, to provide you with updates and other information relating to the website, and for marketing and promotional purposes Send you emails Find and prevent fraud Log Files qahwaworld follows a standard procedure of using log files. These files log visitors when they visit websites. All hosting companies do this and a part of hosting services' analytics. The information collected by log files include internet protocol (IP) addresses, browser type, Internet Service Provider (ISP), date and time stamp, referring/exit pages, and possibly the number of clicks. These are not linked to any information that is personally identifiable. The purpose of the information is for analyzing trends, administering the site, tracking users' movement on the website, and gathering demographic information. Cookies and Web Beacons Like any other website, qahwaworld uses 'cookies'. These cookies are used to store information including visitors' preferences, and the pages on the website that the visitor accessed or visited. The information is used to optimize the users' experience by customizing our web page content based on visitors' browser type and/or other information. For more general information on cookies, please read the Cookies article on Generate Privacy Policy website. Google DoubleClick DART Cookie Google is one of a third-party vendor on our site. It also uses cookies, known as DART cookies, to serve ads to our site visitors based upon their visit to www.website.com and other sites on the internet. However, visitors may choose to decline the use of DART cookies by visiting the Google ad and content network Privacy Policy at the following URL – https://policies.google.com/technologies/ads Our Advertising Partners Some of advertisers on our site may use cookies and web beacons. Our advertising partners are listed below. Each of our advertising partners has their own Privacy Policy for their policies on user data. For easier access, we hyperlinked to their Privacy Policies below. Google https://policies.google.com/technologies/ads Advertising Partners Privacy Policies You may consult this list to find the Privacy Policy for each of the advertising partners of qahwaworld. Third-party ad servers or ad networks uses technologies like cookies, JavaScript, or Web Beacons that are used in their respective advertisements and links that appear on qahwaworld, which are sent directly to users' browser. They automatically receive your IP address when this occurs. These technologies are used to measure the effectiveness of their advertising campaigns and/or to personalize the advertising content that you see on websites that you visit. Note that qahwaworld has no access to or control over these cookies that are used by third-party advertisers. Third Party Privacy Policies qahwaworld's Privacy Policy does not apply to other advertisers or websites. Thus, we are advising you to consult the respective Privacy Policies of these third-party ad servers for more detailed information. It may include their practices and instructions about how to opt-out of certain options. You can choose to disable cookies through your individual browser options. To know more detailed information about cookie management with specific web browsers, it can be found at the browsers' respective websites. CCPA Privacy Rights (Do Not Sell My Personal Information) Under the CCPA, among other rights, California consumers have the right to: Request that a business that collects a consumer's personal data disclose the categories and specific pieces of personal data that a business has collected about consumers. Request that a business delete any personal data about the consumer that a business has collected. Request that a business that sells a consumer's personal data, not sell the consumer's personal data. If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us. GDPR Data Protection Rights We would like to make sure you are fully aware of all of your data protection rights. Every user is entitled to the following: The right to access – You have the right to request copies of your personal data. We may charge you a small fee for this service. The right to rectification – You have the right to request that we correct any information you believe is inaccurate. You also have the right to request that we complete the information you believe is incomplete. The right to erasure – You have the right to request that we erase your personal data, under certain conditions. The right to restrict processing – You have the right to request that we restrict the processing of your personal data, under certain conditions. The right to object to processing – You have the right to object to our processing of your personal data, under certain conditions. The right to data portability – You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions. If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us. Children's Information Another part of our priority is adding protection for children while using the internet. We encourage parents and guardians to observe, participate in, and/or monitor and guide their online activity. qahwaworld does not knowingly collect any Personal Identifiable Information from children under the age of 13. If you think that your child provided this kind of information on our website, we strongly encourage you to contact us immediately and we will do our best efforts to promptly remove such information from our records.[:]
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