World Coffee Research (WCR)
WCR is a 501(c)5 non-profit agricultural research organization registered in the state of California.
They are the only industry-driven organization driving agricultural innovation for coffee.
WCR was formed by the global coffee industry in 2012, recognizing that innovation in coffee agriculture is necessary to meet the challenges of the 21st century.
- WCR MISSION
Grow, protect and enhance supplies of quality coffee while improving the livelihoods of the families who produce it.
- WCR ROLE
Connecting ends of the value stream and defining a shared vision.
We identifying priorities shared by farmers, countries, and roasters—such as farmer profitability and climate resilience. We leverage our private sector support to drive public funding to our national partners.
Farmers and National Programs
they support countries to modernize their variety improvement systems, to align their research with market demand, and to bring tools and proven approaches from other crops to accelerate progress in coffee.
Roasters and Industry
they elevate the coffee industry’s shared priorities for agricultural innovation, driving value for everyone from farmers to consumers.
- WCR VALUES
Be collaborative.
Contribute in the most impactful way you can. Be inclusive in how you work. Always acknowledge the contributions of others. Listen, and try to understand the needs and interests of our stakeholders and look for common ground and shared value. Support and encourage your colleagues.
Be nimble, agile and curious.
Look for creative solutions to difficult problems. Recognize that the best solutions come from the open exchange of ideas. Actively pursue diverse perspectives—whether across scientific disciplines, market segments, or geographies. Ask questions.
Solve problems that matter.
Prioritize the problems that drive our mission forward and deliver value for our members and partners. Make sure you understand the problem and that you can express it to others. Seek support to prioritize. Ensure we have the ability to implement solutions and bring them across the finish line.
Embrace kaizen.
Look for ways to continuously improve, from start to finish. When a problem arises, work to correct the problem and understand and address its root cause. Record what works and what doesn’t so others can learn from your experience.
Be accountable.
Uphold commitments to one another and to members and partners. Own the outcomes of our work. Communicate clearly. Prioritize compliance. Admit mistakes when they happen. Act with integrity.
