Coffee Without Coffee
The coffee world is an industry worth a hundred billion dollars, but it is the most fragile due to climate change, not to mention the rise in prices in future decades to the highest level in 10 years, “according to the Financial Times. In the recent period, there have been many attempts to invent “coffee without coffee beans”, similar to the varieties of meat, eggs and milk vegetarian. In a move led by the US Food Technology Startup “Atomo coffee” with a team of scientists and chemists to produce coffee from recycled ingredients.
The emerging American food technology company “Atomo coffee” with a team of scientists and chemists took over the work to produce coffee from recycled ingredients for the better than the husks of sunflower and watermelon seeds and subjected to a certain chemical process to acquire the flavor and sensation of real coffee with a dose of caffeine.
Speaking to Bloomberg, Andy Klitsch, CEO of Atomo Coffee, said he believed he would have faced a” counterattack”when announcing that he was producing alternatives to traditional coffee, but he received unexpected support and encouragement. He pointed out that three years ago when the company was founded, his team conducted a lot of studies and research that showed the existence of a real problem. “The areas where coffee trees grow today are exposed to the effects of climate change, prompting farmers to move their crops to higher land areas, which could lead to desertification within the next 30 years,”he said. Andy points out that they hope to meet increased demand around the world without causing desertification. The company “Atomo” produces good-flavored coffee that is friendly to the planet.
“To reinvent coffee, we need to identify the elements that are actually inside the coffee cup. We were able to identify 28 compounds necessary to reproduce an actual cup of coffee. “In order to make coffee without coffee beans, we had to find the equivalent of a coffee bean.
Nucleus dates
The product is made from the best recycled materials produced by American farms and is made entirely from plant-based materials. “Atomo” coffee differs from traditional coffee, of course. The main reason for this is its reliance on the principle of sustainability. The process is mostly based on the date kernel as a first ingredient that is generally discarded by farmers. “There is enough date kernel in the world to make billions of cups of coffee,”says Riley Erickson, research and development scientist at Atomo. “When people ask us if this is really coffee, we answer that it certainly is.
Andy says, adding that coffee is weather, habit and experience, so we want to enjoy the flavor and aroma as with caffeine, and “Atomo” coffee provides the same experience, the same result and the same texture. And the journey of the product begins with a can of cold brewed drink. And soon we will produce ready-made coffee to prepare a hot drink as ground coffee.
The researchers say: very soon we will be able to put that coffee in the refrigerator and taste it the next day and enjoy its taste. So the company decided to share its first product in the form of cold coffee cans, as an optimal way to show how we control things. Andy believes that every coffee lover wants to do what’s best for the planet every day. He says, as long as we produce coffee in a very similar way, we believe that coffee connoisseurs have a chance to have a new experience.