An Emirati company wins the franchise rights for the Italian coffee brand “illy” in Saudi Arabia
BinSulaiman Group – OBS, UAE-headquartered diversified business group, proudly announces a landmark master franchisee agreement with illy Caffe Italy, a renowned global coffee brand, for the Kingdom of Saudi Arabia (KSA). This strategic move is poised to redefine the coffee industry in KSA), blending illy Caffè’s rich heritage and premium coffee offerings with BinSulaiman Group</p>