Рынок кофе на Ближнем Востоке устойчивый рост несмотря на региональные вызовы

Рынок кофе на Ближнем Востоке устойчивый рост несмотря на региональные вызовы

Ближний Восток продолжает укреплять свои позиции как один из ключевых драйверов роста мировой индустрии кофе. Согласно отчету Project Café Middle East 2025, подготовленному Allegra World Coffee Portal, рынок брендированных кофеен в регионе вырос на 11% за последний год, достигнув 11 163 точек. Несмотря на геополитическую нестабильность, богатая кофейная культура региона и его экономический потенциал продолжают привлекать инвестиции как от глобальных, так и от региональных операторов.

Саудовская Аравия и ОАЭ: лидеры трансформации рынка

Саудовская Аравия остается эпицентром кофейной индустрии Ближнего Востока, имея 5 130 точек, что составляет 46% от общего числа брендированных кофеен в регионе. В стране представлено более 120 брендов, включая международные гиганты, такие как Starbucks и Dunkin’, а также ведущие местные компании, такие как Barn’s, Kyan Cafe и Mezaj Magribi. Эти бренды отражают амбициозные цели Саудовской Аравии в рамках программы Vision 2030, которая позиционирует кофе как один из ключевых элементов экономического и культурного развития страны.

ОАЭ также выделяется как центр инноваций в области кофе и гостеприимства, где искушенные потребители создают высокий спрос на премиальные кофейные предложения. Особое значение приобретает сегмент specialty coffee: более 80% лидеров отрасли в Саудовской Аравии и ОАЭ отмечают его важность для успеха на рынке.

Растущие рынки набирают обороты

Помимо крупных центров, такие рынки, как Марокко и Иордания, становятся новыми горячими точками для инвестиций. Марокко демонстрирует самый высокий рост в регионе — 19%, за ним следуют Саудовская Аравия (16.5%) и Египет (13.3%). Этот рост подчеркивает растущий интерес операторов к менее освоенным рынкам.

Местные операторы также играют ключевую роль в формировании рынка. Например, такие бренды, как Bacha Coffee, вдохновленный марокканским наследием, и Café Kitsuné, сочетающий французские и японские традиции, активно выходят на новые рынки региона. Египетский бренд Koffee Kulture и саудовский Row также укрепляют свои позиции, становясь признанными сетевыми операторами.

Вызовы в сложных условиях

Несмотря на устойчивый рост, рынок кофе на Ближнем Востоке сталкивается с серьезными вызовами. Политическая нестабильность в Йемене и продолжающийся конфликт между Израилем и Газой нарушили цепочки поставок, особенно через Красное море, являющееся ключевым маршрутом для транспортировки кофе. Это привело к задержкам и увеличению операционных расходов. Кроме того, некоторые западные бренды испытывают давление из-за бойкотов потребителей, связанных с их предполагаемыми политическими позициями.

Тем не менее, рынок демонстрирует значительную устойчивость. Четырнадцать из 20 рынков, проанализированных в отчете, зафиксировали чистый рост числа точек, а около 76% лидеров отрасли сообщили о положительных условиях торговли в течение последнего года. Сокращение числа точек произошло только в Ливане и Тунисе, где снижение составило 9.1% и 19.3% соответственно.

Будущее рынка кофе на Ближнем Востоке

Глубокие кофейные традиции региона, а также растущий интерес к премиальному и specialty coffee, указывают на многообещающее будущее этой отрасли. По прогнозам отчета, общее количество кофеен в регионе превысит 12 160 точек к ноябрю 2025 года и достигнет 16 460 точек к 2029 году, с среднегодовым темпом роста 8.1%.

Саудовская Аравия, как ожидается, станет лидером по абсолютному числу точек, в то время как Марокко покажет самый высокий темп роста — 19.2%. Основными двигателями этого роста являются молодые потребители, активно использующие социальные сети и формирующие новые тренды в индустрии кофе.

Надежный источник для анализа отрасли

Project Café Middle East 2025 — это всесторонний отчет, предлагающий детальный анализ рынка и предоставляющий ключевые данные для заинтересованных сторон. В отчете содержится:

  • Анализ рынка: объем и прогнозы роста в 20 странах региона.
  • Мнение потребителей: более 2000 опросов с участием потребителей кофе в ОАЭ и Саудовской Аравии.
  • Экспертные консультации: интервью и консультации с более чем 200 лидерами отрасли.
  • Анализ цен: сравнительные данные по ценам на капучино, латте и другие напитки.

С момента первого издания в 1999 году отчеты серии Project Café зарекомендовали себя как надежный источник информации об экономическом и социальном вкладе кофейной индустрии. Последняя версия предлагает четкое руководство для компаний, стремящихся использовать возможности одного из самых динамичных рынков кофе в мире.

Основатель и генеральный директор Allegra Group Джеффри Янг подчеркнул устойчивость рынка:
«Рынок брендированных кофеен на Ближнем Востоке продолжает демонстрировать невероятную устойчивость, несмотря на геополитические вызовы. Появление местных операторов и растущая популярность премиального кофе указывают на значительный потенциал для устойчивого роста в ближайшие годы.»

С динамичным ландшафтом рынка и богатым культурным наследием, Ближний Восток продолжает укреплять свою роль одного из ключевых центров мировой кофейной индустрии.

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[:ar]Privacy Policy for qahwa world At qahwaworld, accessible from qahwaworld.com, one of our main priorities is the privacy of our visitors. This Privacy Policy document contains types of information that is collected and recorded by qahwaworld and how we use it. If you have additional questions or require more information about our Privacy Policy, do not hesitate to contact us. This Privacy Policy applies only to our online activities and is valid for visitors to our website with regards to the information that they shared and/or collect in qahwaworld. This policy is not applicable to any information collected offline or via channels other than this website. Our Privacy Policy was created with the help of the Free Privacy Policy Generator. Consent By using our website, you hereby consent to our Privacy Policy and agree to its terms. 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These are not linked to any information that is personally identifiable. The purpose of the information is for analyzing trends, administering the site, tracking users' movement on the website, and gathering demographic information. Cookies and Web Beacons Like any other website, qahwaworld uses 'cookies'. These cookies are used to store information including visitors' preferences, and the pages on the website that the visitor accessed or visited. The information is used to optimize the users' experience by customizing our web page content based on visitors' browser type and/or other information. For more general information on cookies, please read the Cookies article on Generate Privacy Policy website. Google DoubleClick DART Cookie Google is one of a third-party vendor on our site. It also uses cookies, known as DART cookies, to serve ads to our site visitors based upon their visit to www.website.com and other sites on the internet. However, visitors may choose to decline the use of DART cookies by visiting the Google ad and content network Privacy Policy at the following URL – https://policies.google.com/technologies/ads Our Advertising Partners Some of advertisers on our site may use cookies and web beacons. Our advertising partners are listed below. Each of our advertising partners has their own Privacy Policy for their policies on user data. For easier access, we hyperlinked to their Privacy Policies below. Google https://policies.google.com/technologies/ads Advertising Partners Privacy Policies You may consult this list to find the Privacy Policy for each of the advertising partners of qahwaworld. Third-party ad servers or ad networks uses technologies like cookies, JavaScript, or Web Beacons that are used in their respective advertisements and links that appear on qahwaworld, which are sent directly to users' browser. They automatically receive your IP address when this occurs. These technologies are used to measure the effectiveness of their advertising campaigns and/or to personalize the advertising content that you see on websites that you visit. Note that qahwaworld has no access to or control over these cookies that are used by third-party advertisers. Third Party Privacy Policies qahwaworld's Privacy Policy does not apply to other advertisers or websites. Thus, we are advising you to consult the respective Privacy Policies of these third-party ad servers for more detailed information. It may include their practices and instructions about how to opt-out of certain options. You can choose to disable cookies through your individual browser options. To know more detailed information about cookie management with specific web browsers, it can be found at the browsers' respective websites. CCPA Privacy Rights (Do Not Sell My Personal Information) Under the CCPA, among other rights, California consumers have the right to: Request that a business that collects a consumer's personal data disclose the categories and specific pieces of personal data that a business has collected about consumers. Request that a business delete any personal data about the consumer that a business has collected. Request that a business that sells a consumer's personal data, not sell the consumer's personal data. If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us. GDPR Data Protection Rights We would like to make sure you are fully aware of all of your data protection rights. Every user is entitled to the following: The right to access – You have the right to request copies of your personal data. We may charge you a small fee for this service. The right to rectification – You have the right to request that we correct any information you believe is inaccurate. You also have the right to request that we complete the information you believe is incomplete. The right to erasure – You have the right to request that we erase your personal data, under certain conditions. The right to restrict processing – You have the right to request that we restrict the processing of your personal data, under certain conditions. The right to object to processing – You have the right to object to our processing of your personal data, under certain conditions. The right to data portability – You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions. If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us. 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Privacy Policy for Qahwa World

At Qahwa World, accessible from https://qahwaworld.com, one of our main priorities is the privacy of our visitors. This Privacy Policy document contains types of information that is collected and recorded by Qahwa World and how we use it. If you have additional questions or require more information about our Privacy Policy, do not hesitate to contact us. This Privacy Policy applies only to our online activities and is valid for visitors to our website with regards to the information that they shared and/or collect in Qahwa World. This policy is not applicable to any information collected offline or via channels other than this website. Our Privacy Policy was created with the help of the Free Privacy Policy Generator.

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Advertising Partners Privacy Policies

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Third Party Privacy Policies

Qahwa World's Privacy Policy does not apply to other advertisers or websites. Thus, we are advising you to consult the respective Privacy Policies of these third-party ad servers for more detailed information. It may include their practices and instructions about how to opt-out of certain options. You can choose to disable cookies through your individual browser options. To know more detailed information about cookie management with specific web browsers, it can be found at the browsers' respective websites.

CCPA Privacy Rights (Do Not Sell My Personal Information)

Under the CCPA, among other rights, California consumers have the right to: Request that a business that collects a consumer's personal data disclose the categories and specific pieces of personal data that a business has collected about consumers. Request that a business delete any personal data about the consumer that a business has collected. Request that a business that sells a consumer's personal data, not sell the consumer's personal data. If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us.

GDPR Data Protection Rights

We would like to make sure you are fully aware of all of your data protection rights. Every user is entitled to the following: The right to access – You have the right to request copies of your personal data. We may charge you a small fee for this service. The right to rectification – You have the right to request that we correct any information you believe is inaccurate. You also have the right to request that we complete the information you believe is incomplete. The right to erasure – You have the right to request that we erase your personal data, under certain conditions. The right to restrict processing – You have the right to request that we restrict the processing of your personal data, under certain conditions. The right to object to processing – You have the right to object to our processing of your personal data, under certain conditions. The right to data portability – You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions. If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us.

Children's Information

Another part of our priority is adding protection for children while using the internet. We encourage parents and guardians to observe, participate in, and/or monitor and guide their online activity. Qahwa World does not knowingly collect any Personal Identifiable Information from children under the age of 13. If you think that your child provided this kind of information on our website, we strongly encourage you to contact us immediately and we will do our best efforts to promptly remove such information from our records.[:ru]Privacy Policy for qahwa world At qahwaworld, accessible from qahwaworld.com, one of our main priorities is the privacy of our visitors. This Privacy Policy document contains types of information that is collected and recorded by qahwaworld and how we use it. If you have additional questions or require more information about our Privacy Policy, do not hesitate to contact us. This Privacy Policy applies only to our online activities and is valid for visitors to our website with regards to the information that they shared and/or collect in qahwaworld. This policy is not applicable to any information collected offline or via channels other than this website. Our Privacy Policy was created with the help of the Free Privacy Policy Generator. Consent By using our website, you hereby consent to our Privacy Policy and agree to its terms. Information we collect The personal information that you are asked to provide, and the reasons why you are asked to provide it, will be made clear to you at the point we ask you to provide your personal information. If you contact us directly, we may receive additional information about you such as your name, email address, phone number, the contents of the message and/or attachments you may send us, and any other information you may choose to provide. When you register for an Account, we may ask for your contact information, including items such as name, company name, address, email address, and telephone number. How we use your information We use the information we collect in various ways, including to: Provide, operate, and maintain our website Improve, personalize, and expand our website Understand and analyze how you use our website Develop new products, services, features, and functionality Communicate with you, either directly or through one of our partners, including for customer service, to provide you with updates and other information relating to the website, and for marketing and promotional purposes Send you emails Find and prevent fraud Log Files qahwaworld follows a standard procedure of using log files. These files log visitors when they visit websites. All hosting companies do this and a part of hosting services' analytics. The information collected by log files include internet protocol (IP) addresses, browser type, Internet Service Provider (ISP), date and time stamp, referring/exit pages, and possibly the number of clicks. These are not linked to any information that is personally identifiable. The purpose of the information is for analyzing trends, administering the site, tracking users' movement on the website, and gathering demographic information. Cookies and Web Beacons Like any other website, qahwaworld uses 'cookies'. These cookies are used to store information including visitors' preferences, and the pages on the website that the visitor accessed or visited. The information is used to optimize the users' experience by customizing our web page content based on visitors' browser type and/or other information. For more general information on cookies, please read the Cookies article on Generate Privacy Policy website. Google DoubleClick DART Cookie Google is one of a third-party vendor on our site. It also uses cookies, known as DART cookies, to serve ads to our site visitors based upon their visit to www.website.com and other sites on the internet. However, visitors may choose to decline the use of DART cookies by visiting the Google ad and content network Privacy Policy at the following URL – https://policies.google.com/technologies/ads Our Advertising Partners Some of advertisers on our site may use cookies and web beacons. Our advertising partners are listed below. Each of our advertising partners has their own Privacy Policy for their policies on user data. For easier access, we hyperlinked to their Privacy Policies below. Google https://policies.google.com/technologies/ads Advertising Partners Privacy Policies You may consult this list to find the Privacy Policy for each of the advertising partners of qahwaworld. Third-party ad servers or ad networks uses technologies like cookies, JavaScript, or Web Beacons that are used in their respective advertisements and links that appear on qahwaworld, which are sent directly to users' browser. They automatically receive your IP address when this occurs. These technologies are used to measure the effectiveness of their advertising campaigns and/or to personalize the advertising content that you see on websites that you visit. Note that qahwaworld has no access to or control over these cookies that are used by third-party advertisers. Third Party Privacy Policies qahwaworld's Privacy Policy does not apply to other advertisers or websites. Thus, we are advising you to consult the respective Privacy Policies of these third-party ad servers for more detailed information. It may include their practices and instructions about how to opt-out of certain options. You can choose to disable cookies through your individual browser options. To know more detailed information about cookie management with specific web browsers, it can be found at the browsers' respective websites. CCPA Privacy Rights (Do Not Sell My Personal Information) Under the CCPA, among other rights, California consumers have the right to: Request that a business that collects a consumer's personal data disclose the categories and specific pieces of personal data that a business has collected about consumers. Request that a business delete any personal data about the consumer that a business has collected. Request that a business that sells a consumer's personal data, not sell the consumer's personal data. If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us. GDPR Data Protection Rights We would like to make sure you are fully aware of all of your data protection rights. Every user is entitled to the following: The right to access – You have the right to request copies of your personal data. We may charge you a small fee for this service. The right to rectification – You have the right to request that we correct any information you believe is inaccurate. You also have the right to request that we complete the information you believe is incomplete. The right to erasure – You have the right to request that we erase your personal data, under certain conditions. The right to restrict processing – You have the right to request that we restrict the processing of your personal data, under certain conditions. The right to object to processing – You have the right to object to our processing of your personal data, under certain conditions. The right to data portability – You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions. If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us. Children's Information Another part of our priority is adding protection for children while using the internet. We encourage parents and guardians to observe, participate in, and/or monitor and guide their online activity. qahwaworld does not knowingly collect any Personal Identifiable Information from children under the age of 13. If you think that your child provided this kind of information on our website, we strongly encourage you to contact us immediately and we will do our best efforts to promptly remove such information from our records.[:]
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