Three Experts Identify the Top 10 Trends Shaping the Coffee Industry in 2025

Three Experts Identify the Top 10 Trends Shaping the Coffee Industry in 2025

  • Coffee value to go up by as much as 20% in 2025

  • Growth of Cold Brew, Nitro Coffee and Customized Drink Orders

  • The MENA coffee market is projected to reach $11.5 billion

The value of coffee globally, is predicted to go up by up to 20% in 2025, fueled by ongoing climate change, increasing production costs, and a need to innovate the supply chain, according to three coffee industry experts – Shouq Bin Redha, Exhibition Director, World of Coffee Dubai; Ahmed Bin Sulayem, Executive Chairman and CEO of DMCC, and Khalid Al Mulla, CEO of the SCA’s UAE Chapter.

Against this backdrop, World of Coffee Dubai 2025 returns from February 10-12 at the Dubai World Trade Centre, promising to be the most consequential edition yet with the MENA coffee market projected to reach US $11.5 billion in 2025, underscoring the region’s importance to the global coffee landscape. This year’s event will showcase the latest trends, innovations, and the inaugural DMCC Specialty Coffee Auction – a landmark event where the world’s rarest coffee beans will be up for bidding.

Coffee prices have already dramatically increased, with December marking a record high for Arabica beans on the global commodities market. Robusta prices nearly doubled in 2024, reaching $5,694 per metric tonne by late November. Notably, prices for higher-quality Arabica coffee beans have surged by over 80% in just a year, underscoring the pressures on both producers and consumers.

But it’s not just the price that will have a noticeable impact. The three industry experts weighed in on the Top 10 trends for the coffee industry this year.

 Rising Value of Coffee

The value of coffee is expected to increase by up to 20% in 2025 due to climate change, tempered supply chains, and rising production costs. An increase in demand for coffee, particularly in emerging markets like Asia, will drastically influence supply. Shouq Bin Redha, Exhibition Director, World of Coffee Dubai, said: “We are entering an unprecedented time in the coffee industry and everyone will be impacted from farmers to baristas to consumers drinking their morning coffee – the value of coffee will soar.”

  1. Supply Chain Transformation

The high demand for coffee will lead to a transformation in the supply chain, which currently includes slow shipping, labor shortages, and rising transportation costs. These effects have not only raised the value of coffee but also created demand, forcing producers to seek innovative solutions to stabilize supply and maintain quality. Bin Redha said, “The industry must innovate and adapt to build a supply chain that can withstand future demand while meeting growing consumer needs – it’s getting there, and an impact is being felt.”

  1. Sustainability and Ethical Sourcing

As consumers demand more eco-friendly, ethically sourced coffee, brands are adopting sustainable practices such as compostable packaging and third-party certifications. Transparency in these efforts is key to building customer loyalty. Bin Redha stated, “Sustainability is no longer optional – it’s an expectation. Brands that adapt will lead the future of coffee.”

  1. Single-Origin and Specialty Coffees

Consumers are increasingly drawn to high-quality, single-origin coffees with unique flavors. As interest in sustainability and authenticity grows, specialty coffees continue to rise, offering distinct experiences tied to the origins and craftsmanship of each brew. Bin Redha added, “As consumers evolve, they’re not just seeking coffee – they’re seeking stories, flavors, and experiences that connect them to the origin of their brew.”

  1. Growing Coffee Chains

The rise of “coffee culture” is driving the expansion of the coffee franchise market. Growing from $96.6 billion in 2023 to $105.83 billion, the market shows a CAGR of 9.5%. This upward trend is projected to continue, reaching $152.97 billion by 2028 at a CAGR of 9.7%. Ahmed Bin Sulayem, Executive Chairman and Chief Executive Officer of DMCC, commented: “This growth highlights how coffee chains are becoming cultural hubs, shaping communities and redefining the way people connect globally.”

  1. MENA Rising

The MENA region is becoming a key focus in the global coffee trade, with events like World of Coffee Dubai driving the promotion of specialty coffee. The branded coffee shop market in the region grew by 11% last year, led by Saudi Arabia, which accounts for 46% of all outlets. Bin Sulayem, added, “The MENA region is redefining the global coffee landscape, merging its rich cultural heritage with a bold vision for specialty coffee innovation.”

  1. Technological Innovations

Advancements in technology are transforming the coffee industry, with automation in brewing, real-time crop monitoring, and blockchain for bean traceability becoming more widespread. These innovations improve efficiency and transparency, addressing consumer demands for quality and ethical sourcing. Bin Sulayem added, “Technology is bridging the gap between farmers and consumers, ensuring every cup of coffee tells a story of quality, sustainability, and innovation. The advent of AI, in particular, holds vast potential to drive efficiencies and facilitate greater quality control across the coffee supply chain.”

  1. Health-Conscious and Functional Ingredients

The demand for health-oriented coffee is on the rise as consumers increasingly seek functional ingredients like adaptogens, collagen, antioxidants, and nootropics. These products cater to wellness-focused individuals looking to boost overall health. Khalid Al Mulla, CEO of SCA UAE Chapter, commented, “According to the latest research, almost half of coffee drinkers want options with antioxidants, brain-health boosters, and anti-inflammatory benefits or probiotics – we can expect to see this trend grow and spread.”

 Cold Brew and Nitro Coffee Popularity

Cold brew and nitro coffee are on the rise, set to become staples in coffee shops by 2025. In the US, cold drinks made up 75% of Starbucks’ drink sales in its fiscal 2024 third quarter, a significant jump from 37% in 2013. The trend will almost certainly be reflected globally. “The growing demand for cold coffee reflects a shift in consumer preferences toward refreshing flavors and innovative coffee experiences. In addition, the number of specialty cafes in this region is increasing yearly to meet consumer demand driven by a rise in incomes,” explained Al Mulla. “There is a growing demand for the café and coffee shop culture in countries like the UAE, Saudi Arabia, Bahrain, Kuwait, etc.”

  1. Coffee Customization

Consumers are increasingly seeking personalized coffee experiences, prompting brands to offer customizable options that cater to individual tastes and dietary needs. This trend boosts customer satisfaction, with coffee becoming a “little treat” for many, especially Gen Z. Also, 51% of coffee drinkers are interested in syrups and additives. Al Mulla commented, “As coffee becomes more personal, consumers are empowered to create their perfect cup, transforming everyday moments into indulgent experiences.”

About World of Coffee Dubai

World of Coffee Dubai is the premier coffee trade show for exhibitors and visitors looking to break into the Middle East’s burgeoning coffee industry. The event showcases popular features like the Roaster Village, engaging lectures, the Cupping Room, the SCA UAE National Championships, the Coffee Design Awards, the Best New Display Product Competition, Brew Bar, and the SCA Community Lounge, where buyers and sellers come together to reconnect and establish new business relationships. The exhibition welcomes local, regional, and global professionals in the coffee industry including producers, manufacturers, traders, farmers, international experts, distributors, small and medium companies, coffee shops, roasters, hotels, and coffee enthusiasts from around the world.

About DXB LIVE

DXB LIVE, the premier event management and experiential agency of Dubai World Trade Centre (DWTC) offers a comprehensive range of services, providing innovative solutions for all types of events and experiences both within the UAE and internationally. Over the years, DXB LIVE has successfully created a fully integrated and globally recognized experiential environment, driven by its state-of-the-art in-house production facilities and advanced technical expertise. The team covers strategic concept planning, design, and marketing that blends perfectly into a holistic experience for businesses and consumers from around the globe. DXB LIVE, with its global vision, has emerged as a transformative force in Dubai’s event landscape.

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This Privacy Policy applies only to our online activities and is valid for visitors to our website with regards to the information that they shared and/or collect in qahwaworld. This policy is not applicable to any information collected offline or via channels other than this website. Our Privacy Policy was created with the help of the Free Privacy Policy Generator. Consent By using our website, you hereby consent to our Privacy Policy and agree to its terms. Information we collect The personal information that you are asked to provide, and the reasons why you are asked to provide it, will be made clear to you at the point we ask you to provide your personal information. If you contact us directly, we may receive additional information about you such as your name, email address, phone number, the contents of the message and/or attachments you may send us, and any other information you may choose to provide. When you register for an Account, we may ask for your contact information, including items such as name, company name, address, email address, and telephone number. How we use your information We use the information we collect in various ways, including to: Provide, operate, and maintain our website Improve, personalize, and expand our website Understand and analyze how you use our website Develop new products, services, features, and functionality Communicate with you, either directly or through one of our partners, including for customer service, to provide you with updates and other information relating to the website, and for marketing and promotional purposes Send you emails Find and prevent fraud Log Files qahwaworld follows a standard procedure of using log files. These files log visitors when they visit websites. All hosting companies do this and a part of hosting services' analytics. The information collected by log files include internet protocol (IP) addresses, browser type, Internet Service Provider (ISP), date and time stamp, referring/exit pages, and possibly the number of clicks. These are not linked to any information that is personally identifiable. The purpose of the information is for analyzing trends, administering the site, tracking users' movement on the website, and gathering demographic information. Cookies and Web Beacons Like any other website, qahwaworld uses 'cookies'. These cookies are used to store information including visitors' preferences, and the pages on the website that the visitor accessed or visited. The information is used to optimize the users' experience by customizing our web page content based on visitors' browser type and/or other information. For more general information on cookies, please read the Cookies article on Generate Privacy Policy website. 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Third-party ad servers or ad networks uses technologies like cookies, JavaScript, or Web Beacons that are used in their respective advertisements and links that appear on qahwaworld, which are sent directly to users' browser. They automatically receive your IP address when this occurs. These technologies are used to measure the effectiveness of their advertising campaigns and/or to personalize the advertising content that you see on websites that you visit. Note that qahwaworld has no access to or control over these cookies that are used by third-party advertisers. Third Party Privacy Policies qahwaworld's Privacy Policy does not apply to other advertisers or websites. Thus, we are advising you to consult the respective Privacy Policies of these third-party ad servers for more detailed information. It may include their practices and instructions about how to opt-out of certain options. You can choose to disable cookies through your individual browser options. To know more detailed information about cookie management with specific web browsers, it can be found at the browsers' respective websites. CCPA Privacy Rights (Do Not Sell My Personal Information) Under the CCPA, among other rights, California consumers have the right to: Request that a business that collects a consumer's personal data disclose the categories and specific pieces of personal data that a business has collected about consumers. Request that a business delete any personal data about the consumer that a business has collected. Request that a business that sells a consumer's personal data, not sell the consumer's personal data. If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us. GDPR Data Protection Rights We would like to make sure you are fully aware of all of your data protection rights. Every user is entitled to the following: The right to access – You have the right to request copies of your personal data. We may charge you a small fee for this service. The right to rectification – You have the right to request that we correct any information you believe is inaccurate. You also have the right to request that we complete the information you believe is incomplete. The right to erasure – You have the right to request that we erase your personal data, under certain conditions. The right to restrict processing – You have the right to request that we restrict the processing of your personal data, under certain conditions. The right to object to processing – You have the right to object to our processing of your personal data, under certain conditions. The right to data portability – You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions. If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us. Children's Information Another part of our priority is adding protection for children while using the internet. We encourage parents and guardians to observe, participate in, and/or monitor and guide their online activity. qahwaworld does not knowingly collect any Personal Identifiable Information from children under the age of 13. If you think that your child provided this kind of information on our website, we strongly encourage you to contact us immediately and we will do our best efforts to promptly remove such information from our records.[:]
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