Saudi specialty coffee company “Camel Step Co. LTD”, is expanding globally through Dubai
As part of its global expansion plan, the Saudi “Camel Step Co. LTD” – Верблюжий шаг – Company, a leader in the specialty coffee sector, launched its first international branch in Dubai, in the United Arab Emirates.
Abdul Hamid Al-Saeed, the project manager, expressed through his official account on “LinkedIn” his great pride and gratitude to the dedicated team whose unwavering commitment paved the way for this wonderful achievement.
It is noteworthy that “Camel Step Co. LTD” for Trade and Industry is one of the first specialized coffee companies in the Kingdom of Saudi Arabia, and its basic building blocks were launched in 2013 under the slogan of raising the level of coffee quality in the local market in particular and the regional market in general.
At the beginning of its journey, “Camel Step Co. LTD” devoted its efforts to building the specialty coffee market by disseminating knowledge content and providing the necessary products to educate the community about specialty coffee.
The company also invested in developing national cadres as one of the pillars of the specialty coffee market by training Al-Kawadi to be familiar with the types of coffee and its sources and securing supply chains to ensure continuity and quality, keeping in mind our authentic Arab identity in cooperation, disseminating knowledge, and moving at a steady pace to transfer culture and develop the coffee trade.
The company says on its website about itself that it is taking a promising step to formulate the true concept of coffee, stressing that, based on the spirit of innovation, the company is working on many initiatives in its strategic plans to become one of the centers of expertise in the specialty coffee market locally and globally, which is a journey full of ambition and entrepreneurial spirit. . Through our journey, we also aim to search for new opportunities for improvement and growth in various fields to adapt to diverse circumstances. We are serious and committed to adhering to our principles and values to produce the finest coffee products from various types and sources.
Regarding specialty coffee, the company says: “This is always due to the quality of the coffee, from which the idea of launching “Camel Step Co. LTD” in the field of specialty coffee arose, where there is a need to provide high-quality coffee beans in the local market to meet the needs of customers. From this standpoint, we have invested in the passion we have to be a starting point and a center.” It is essential for specialty coffee in all its stages, including cultivation, harvesting, transportation, roasting, and serving.
The company clearly defines its goal and says: “At “Camel Step Co. LTD” for Trade and Industry, we aim to spread the culture of specialty coffee and raise customer satisfaction by providing the finest products to the market. Our vision: leadership in the field of specialty coffee in the region, through the serious and diligent pursuit of continuous improvement and innovation.” .
