In a bold move to expand its footprint across the Middle East and North Africa, Drinkit—the digital-first coffee chain—has officially announced the launch of its franchising program. The announcement was made by Katerina Borodich, CEO of Drinkit UAE, who has been at the helm of the company’s rapid growth in the region.
She said the decision comes after more than two years of success in Dubai, where Drinkit has already opened seven locations in collaboration with leading developers such as Emaar, Majid Al Futtaim, Wasl Group, and Al-Futtaim. “Our goal is to make high-quality coffee more accessible, using our digital-first model to enhance customer convenience and operational efficiency,” Borodich explained. “We’re looking for ambitious partners—whether seasoned operators or passionate entrepreneurs—who are ready to build something extraordinary with us.”
The franchising model aims to capitalize on Drinkit’s proven concept of smart retail and app-based ordering, which has resonated strongly with consumers in the UAE. As regional demand for specialty and on-the-go coffee continues to grow, Drinkit sees this as the ideal moment to expand into new markets through strategic partnerships.
Interested parties can learn more through the Drinkit website or contact the company directly via email at ask@drinkit.io. Katerina Borodich and co-founder Dmitry Lazarenko are personally involved in supporting the franchise journey.
With its unique blend of technology, taste, and entrepreneurial spirit, Drinkit is poised to become one of the region’s most dynamic coffee chains.