Four New World Coffee Champions Crowned at World of Coffee Geneva 2025
After three days of intense competition, creativity, and craftsmanship, the Specialty Coffee Association (SCA) has officially crowned four new World Coffee Champions at World of Coffee Geneva 2025. Held from June 26 to 28 at Palexpo, the event brought together more than 120 competitors and 44 judges, along with thousands of spectators, to witness the highest levels of excellence in specialty coffee.
This year’s championships included the World Cup Tasters, World Latte Art, World Coffee in Good Spirits, and Cezve/Ibrik Championships. The competitions served as a global stage for skill, innovation, and cultural expression.
World Cup Tasters Champion: Chatchalerm (BOSS), Thailand
Representing Thailand, Chatchalerm, also known as BOSS, was named the 2025 World Cup Tasters Champion after outperforming fellow finalists in the final round. This competition tests a coffee cupper’s ability to detect taste differences in specialty coffee using speed, accuracy, and sensory skill. BOSS’s performance reflected a high level of precision and consistency.
The 2025 World Cup Tasters Championship was supported by Title Sponsor Porland, Qualified Water Sponsor Brita, and partners 3TEMP, InterAmerican Coffee Europe, Femobook, and Pulycaff.
World Latte Art Champion: Chen Zhuohao, China
Chen Zhuohao of China secured the 2025 World Latte Art Championship title after delivering exceptional performances across multiple rounds, including the Art Bar showcase. The competition judges baristas on visual presentation, creativity, symmetry, contrast, and overall performance. According to Emma Markland-Webster, Judge Operations Lead for WLAC, this year’s competition demonstrated new levels of precision and creativity, making traditional etching tools and artificial coloring increasingly obsolete.
Sponsors for the 2025 WLAC included Thermoplan AG as the Qualified Espresso Machine Sponsor, along with Club House, Luckin Coffee, The Force Tamper, Oatly, and Pulycaff.
Cezve/Ibrik Champion: Charles Boyenval, France
France’s Charles Boyenval was crowned the 2025 Cezve/Ibrik Champion. This competition celebrates the traditional preparation of coffee using the cezve or ibrik method, encouraging competitors to incorporate cultural and personal storytelling into their routines. Boyenval’s performance stood out for its technical execution and narrative depth, drawing from his upbringing across Mauritius, Réunion Island, and France. According to Judge Operations Lead Trent Rollings, Charles demonstrated how coffee can serve as a bridge between cultures and identities.
Pulycaff was the official sponsor for the 2025 Cezve/Ibrik Championship.
World Coffee in Good Spirits Champion: Georgius Audrey Teja, Indonesia
Georgius Audrey Teja of Indonesia was named the 2025 World Coffee in Good Spirits Champion. This competition blends coffee and spirits in innovative ways, highlighting mixology skills and beverage design. Teja’s routine, titled “Root,” drew inspiration from his hometown and featured traditional Indonesian ingredients. Judge Operations Lead Teija Lublinkhof praised the performance for its elegance, balance, and emotional impact.
Sponsors for the 2025 World Coffee in Good Spirits Championship included Rocket Espresso, Femobook, Scotsman Ice, and Pulycaff.
A Global Showcase of Coffee Excellence
Throughout the championships, spectators also had the opportunity to sample coffee from renowned international roasters at the WCC Brew Bar, engage with industry professionals, and witness the depth of talent emerging across the coffee world.
Looking Ahead: World Barista Championship at HostMilano
The 2025 World Coffee Championships season will continue with the 25th edition of the World Barista Championship, to be held at HostMilano from October 17 to 21. The event marks a return to the birthplace of espresso and will celebrate 25 years of excellence on the world stage.
Full rankings from each competition are available at wcc.coffee, and videos of all competitor performances can be viewed on the official WCC YouTube channel.
About the Specialty Coffee Association (SCA)
The Specialty Coffee Association is the largest global coffee trade association, working to make coffee better through education, research, events, and collaboration. The SCA supports a sustainable and inclusive industry that benefits every link in the value chain.
About the World Coffee Championships (WCC)
Organized by the SCA, the World Coffee Championships consist of seven global competitions: World Barista Championship, World Latte Art Championship, World Brewers Cup, World Cup Tasters Championship, World Coffee in Good Spirits Championship, World Coffee Roasting Championship, and the Cezve/Ibrik Championship.
