The website “Kitch” recently published an article titled: “Coffee: How Prices and Consumer Preferences for Different Types Changed During the First 10 Months of 2024/2023.”

The article, written by Leonid Simakov, Director of the “Check Index” Analytics Center at “Platform OFD,” is based on data from the “Check Index” Center at “Platform OFD,” Russia’s largest operator of fiscal data, which relies on analytical models powered by artificial intelligence trained over eight years using a system containing 130 billion receipts from 1.25 million cash registers across the country:

According to the article, the analytics center compared data from January to October in both 2024 and 2023, with the following results:

• Coffee Overall: The average price was 468 rubles, up 12% compared to 2023. The number of purchases increased by 6% compared to 2023, and by 39% compared to 2019.

o Online Coffee: The average price was 714 rubles, up 13% compared to 2023. The number of purchases increased by 16% compared to 2023, and by 258% compared to 2019.

o Share of Online Sales: Accounted for 11% in 2024, compared to 9% in 2023, and less than 1% in 2019.

• Top Coffee Brands: Included MacCoffee, Nescafe, Jacobs, Bridge, Torabika, Jardin, Jockey, and Carte Noire.

Consumer interest in different types of coffee

Period: January to October 2024 compared to 2023:

• Instant Coffee:

o Average price: 379 rubles, up 11%.

o Number of purchases: Increased by 9%, but decreased online by 1%.

• Ground Coffee:

o Average price: 406 rubles, up 7%.

o Number of purchases: Decreased by 9%, and by 12% online.

• Whole Bean Coffee:

o Average price: 859 rubles, up 11%.

o Number of purchases: Increased by 7%, and by 19% online.

• Coffee Capsules:

o Average price: 634 rubles, up 12%.

o Number of purchases: Increased by 11%, and by 22% online.

Commenting on the analysis results, Dmitry Batyushenkov, General Director of “Platform OFD,” said: “For many Russians, drinking coffee has become a daily ritual. As a result, the habit of consumption often overrides the importance of price. Despite rising production costs due to higher raw material prices (such as Arabica and Robusta), coffee continues to expand its reach to households and retail outlets. Sales of home coffee machines, for instance, grew by 26% during the first 10 months of 2024 compared to the previous year.”

He added: “While competition in the market is intensifying, sales in Moscow are stagnating, with growth primarily driven by regional distribution. Online channels now represent 11% of the market, compared to less than 1% five years ago.”

He also noted that whole bean and capsule coffee have shown the strongest growth rates over the past five years, supported by the convenience of online purchasing and the expansion of retail points across the country.

“Check Index” relies on aggregated and anonymized data from fiscal receipts processed by “Platform OFD.” The company processes approximately 65 million receipts daily from 1.25 million cash registers, leveraging eight years of expertise and a Big Data system containing 130 billion receipts.