
JDE Peet’s Provides Update on 2025 Share Buyback Programme
JDE Peet’s, the world’s leading pure-play coffee and tea company, has issued a new update on its ongoing 2025 share buyback programme. The company confirmed that the programme, which aims to repurchase up to €250 million of its ordinary shares this year, is progressing in accordance with its initial plans.
The programme was announced on February 26, 2025, in conjunction with the publication of the company’s full-year 2024 financial results. It forms part of a broader multi-year share buyback cycle of up to €1 billion, reflecting JDE Peet’s strong confidence in its long-term growth strategy and sustained free cash flow generation.
The main purpose of the programme is to reduce the company’s share capital by cancelling nearly all repurchased shares. A small portion of the shares will be used to fulfill share-based remuneration commitments.
The execution of the programme has been delegated to an independent intermediary, which conducts purchases within predefined parameters. This ensures compliance with the EU Market Abuse Regulation (MAR) and allows transactions to occur during both open and closed periods.
JDE Peet’s anticipates completing the €250 million share repurchase by the end of 2025, unless market conditions or other unforeseen factors require adjustments to the timeline.