Dubi – Qahwa World
Finnish coffee producer Paulig has filed applications to register five new trademarks in Russia, according to data available in the Rospatent electronic database.
The applications were submitted on October 15 by OY Gustav Paulig Ab, listed as the official applicant. The company reportedly plans to market ground, instant, and roasted coffee, as well as coffee in bags and capsules, under the new trademarks.
Paulig had previously announced its withdrawal from the Russian market in March 2022, following the beginning of the special military operation in Ukraine. By May 2022, the company had completed the sale of its Russian business to Vikas Soin, a private investor from India who acquired Paulig Rus LLC.
Earlier, in November 2021, Paulig had also halted the supply of its popular Santa Maria spices and sauces to Russia, which were part of the company’s broader product portfolio.
Meanwhile, other international brands have taken similar steps. The Spanish group Inditex, which owns Zara and Bershka, has also re-registered its trademarks in Russia, valid until 2035, even though it ceased operations in the country in 2022.
