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Regenerative Agriculture Takes Center Stage at July Circular Economy Coffee Meeting

One of the workshops organized by the Circular Coffee Economy Center at World of Coffee Geneva 2025.

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Dubai – August 2025 (Qahwa World) – The Circular Economy Working Group, part of the ITC Coffee Guide Network, held its July meeting on the 16th with over 40 participants from across the global coffee sector. The session focused on regenerative agriculture as a key circular economy practice in coffee, featuring real-world insights from Kenya and Brazil and in-depth discussion on farmer profitability, environmental stewardship, and value chain innovation.

The meeting began with updates on recent initiatives by the Center for Circular Economy in Coffee (C4CEC), including the success of a regional webinar with the African Fine Coffees Association (AFCA) that drew 113 participants — the highest attendance to date. The group also highlighted its active presence at World of Coffee Geneva and announced a new global webinar series running from September to December 2025.

Guest Speakers Share Ground-Level Innovation

Three guest speakers shared their perspectives and fieldwork:

Key Themes from the Discussion

The open discussion addressed critical questions:

Speakers emphasized:

Participants from Uganda, Peru, and Ethiopia shared regional experiences, reinforcing the global relevance of regenerative models and the need for shared learning.

Action Points and What’s Next

📌 Interested participants can join the LinkedIn group for continued discussions and resources.

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