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The Roseville Area Chamber of Commerce is putting local coffee on the map with the launch of its first-ever Coffee Passport, a program created to spotlight the region’s rapidly expanding café scene and connect residents with independently owned coffee businesses across Placer County. Introduced in March 2026, the Coffee Passport transforms everyday coffee runs into a curated tour of local shops, inviting people to discover new spaces, flavors, and stories while supporting the small businesses that give Roseville its character.
Unveiled to a wider audience during a segment on FOX40’s Studio40 Live, the Coffee Passport was presented as both a fun local “guidebook” and a serious economic development tool. Chamber representatives explained that 13 coffee companies are featured in the inaugural edition, noting that there are even more coffee businesses in the area than could fit into the first run, a sign of just how quickly the local coffee landscape has grown. From neighborhood roasters to community-focused coffee bars, each participating business becomes a stop in the passport, giving residents a reason to explore beyond their usual go‑to spot.
The mechanics are simple and accessible by design. Coffee lovers can pick up a Passport and start visiting participating cafés, where they receive a mark or check‑in for each shop they experience. The Chamber’s promotional materials emphasize that the Coffee Passport places participating businesses directly in front of 20+ coffee shops’ customer bases as well as roughly 750 engaged Chamber members, amplifying exposure far beyond what most small cafés could achieve on their own. For shop owners, it is both a marketing boost and a chance to be part of a shared regional story about quality coffee and community connection.
Community is at the heart of the initiative. Chamber leaders describe coffee shops as modern “third places” where people meet friends, hold informal business meetings, study, and work remotely at nearly any hour of the day. By weaving individual cafés into a single Coffee Passport experience, the Chamber hopes to strengthen ties between residents and local businesses, encouraging people not only to buy a drink, but to get to know the people behind the counter and the neighborhoods they serve. Spotlight features on member cafés—such as recent highlights of local roasting companies—reinforce that the Passport is also about telling the stories of the people who make and serve the coffee.
The Coffee Passport does not stand alone; it is integrated into a broader calendar of Roseville Area Chamber programming. The Chamber’s event calendar shows a year-round lineup of breakfasts, bootcamps, and networking sessions, many of which already incorporate a coffee element to “caffeinate and collaborate” local professionals. The Passport extends that culture into the wider community, creating an everyday touchpoint that complements larger business events and helps keep Chamber-member cafés consistently visible.
Looking ahead, the Coffee Passport is set to tie into one of Roseville’s signature events, SPLASH!, the long-running food-and-drink celebration co‑presented by the Chamber and the City of Roseville. SPLASH! 2026, the 30th annual edition, will take place on September 12 and is expected to feature the area’s top wineries, breweries, restaurants, and entertainment for an evening of unlimited tasting and live music. By connecting the Passport to SPLASH!, the Chamber positions coffee alongside wine and beer as part of Roseville’s broader culinary identity and creates a natural moment to recognize Passport participants and highlight the cafés that have helped anchor the program throughout the year.
For local businesses, the Coffee Passport represents a coordinated marketing platform at a time when independent cafés face increasing competition and rising costs. For residents and visitors, it is a low‑cost, high‑enjoyment way to explore their city differently: one latte, cold brew, or espresso at a time. And for the Roseville Area Chamber of Commerce, it is a visible example of how creative, community‑minded programs can simultaneously support small business growth and deepen pride of place in a fast‑growing region.
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