Specialty Coffee Association Announces Educator Summit 2024 Series in Asia, Empowering Coffee Trainers Worldwide

Following a successful 2023 run, the Specialty Coffee Association (SCA) has unveiled the much-anticipated Educator Summit 2024 Series with an impressive lineup of events across Asia. Set to take place this December, these events will be hosted in Jeungpyeong, South Korea; Bangkok, Thailand; and Yilan, Taiwan, and will focus on providing coffee educators with an enriched learning experience that explores innovative teaching, coffee science, and the coffee value chain.

This global series, tailored for coffee educators and professionals, combines lectures, workshops, and collaborative learning to support educators in refining their training techniques. Each summit is a day-long experience that brings together esteemed industry professionals who will share their insights through hands-on activities and discussions, allowing participants to acquire actionable knowledge for enhancing their coffee education programs.

Event Details

• Jeungpyeong, Korea
  • Date: December 3, 2024
  • Host: Purple Land
  • Registration: Now Open
• Bangkok, Thailand
  • Date: December 8, 2024
  • Host: Barista Association of Thailand, Srinakharinwirot University
  • Registration: Now Open
• Yilan, Taiwan
  • Date: December 10, 2024
  • Host: Mr. Brown, Kavalan Single Malt Whisky Distilleries
  • Registration: Opening Soon

These Asia-based summits follow the recent USA editions in Philadelphia and Houston, marking SCA’s commitment to advancing coffee education globally.

Program Highlights

Participants can expect sessions on a range of key topics tailored to equip educators with advanced tools and strategies for effective coffee training. Some of the highlights include:

• Water Chemistry in Coffee
  Speaker: Brady Butler
  Understanding water chemistry is fundamental to coffee brewing. Butler will offer practical approaches to teach this complex subject, emphasizing sensory-based activities that simplify water composition analysis for learners.
• Coffee Value Assessment
  Speaker: Shaun Ong
  Trainers will explore the SCA’s Coffee Value Assessment tool with Ong, delving into the Affective Assessment—a segment that adds an emotional dimension to coffee tasting. Educators will learn strategies to help students approach this subjective aspect with confidence.
• Complex History of Coffee
  Speaker: Laurel Carmichael
  This session invites educators to critically examine the history of coffee, moving beyond myths and into verified historical accounts. Carmichael will guide participants in dissecting coffee’s global journey and its socio-economic impact through the ages, inspiring a fact-based and inclusive teaching approach.
• Effective Use of Training Materials
  Speaker: Ben Helt
  In this interactive segment, Helt will showcase techniques for using visual aids and interactive materials, enhancing educators’ connection with their students and optimizing the learning process.

A Community of Knowledge

The Educator Summit is not merely an educational experience; it is a platform for coffee educators from different regions to connect, collaborate, and inspire each other. By attending, participants join a community of professionals dedicated to elevating coffee education standards and fostering a deep understanding of coffee’s intricacies.

Registration is currently open for the Korea and Thailand events, with the Taiwan registration expected shortly.