Starbucks aims to reach 1,000 stores in India by 2028
Dubai – Qahwa World
Starbucks’ global leadership has reaffirmed India’s position as one of the company’s most dynamic international markets, announcing new growth targets and fresh support for the country’s coffee sector.
The company’s Chief Executive, Brian Niccol, said in an interview with CNBC TV18 that India is now among the fastest-growing territories for the brand. The joint venture between the US coffee chain and Tata Consumer Products is expected to reach 500 stores this month, marked by the opening of a second Reserve location in the Delhi NCR area.
Niccol confirmed that the long-term ambition is to expand the network to 1,000 stores by 2028, emphasizing that success depends on pairing the company’s global expertise with a strong local presence. He highlighted that the strategy includes rolling out more premium formats aligned with the wider “Back to Starbucks” roadmap.
Starbucks first entered India in 2012 with a store in Mumbai and established a roasting facility in Karnataka the following year.
Alongside its retail growth plans, Starbucks also announced a new initiative aimed at strengthening India’s coffee value chain. Through the newly launched Farmer Support Partnership, the company’s global procurement and trading arm—Starbucks Coffee Trading Company—will work with growers in major producing regions including Karnataka, Tamil Nadu, Andhra Pradesh, and Kerala. The programme is designed to create technical model farms, promote best agricultural practices, and connect local producers with Starbucks’ global farming network.
The initiative will also support trials of new coffee varietals and collaborate with existing Farmer Support Centers located in countries such as Indonesia, China, and Costa Rica. Niccol said the partnership aims to train 10,000 farmers, combining Starbucks’ agronomy knowledge with Tata Starbucks’ understanding of local conditions.
Tata Consumer Products recently reported that Tata Starbucks returned to like-for-like sales growth for the first time in a year, supported in part by a government reduction in food and beverage taxes. The brand recorded 8% revenue growth in the second quarter ending 30 September 2025.
