Winners Announced for the Best New Product Awards at the 2025 Specialty Coffee Expo

The Specialty Coffee Association (SCA) officially announced the winners of the Best New Product Awards at the 2025 Specialty Coffee Expo in Houston, recognizing outstanding innovation and creativity across the specialty coffee and beverage industries.

This year’s winners represent excellence and advancement across seven distinguished categories, each setting new standards in their respective fields.

2025 Best New Product Awards Winners

• Commercial Coffee Preparation & Serving Equipment
  ROEST | Coffee Roasting Technology
  Awarded for the ROEST P3000 (Booth 907)
  Helping coffee people make better coffee since 2014, based in Norway.

• Coffee Accessories
  ICOSA Brewhouse
  Awarded for the Avensi Wave (Booth 1430)
  Innovative coffee and sensory drinkware designed for the adventurous.

• Specialty Non-Coffee Beverage Standalone
  Harris Woolf Almonds
  Awarded for Almond Milk 2.0 (Booth 2759)
  Superior almond ingredients for exceptional products and innovations.

• Specialty Coffee Beverage Additive
  Hacco Official
  Awarded for KOJI BARISTA (Booth 2739)
  Transforming Japanese koji into rich, natural flavors where tradition meets innovation.

• Open Class
  Squeaky
  Awarded for SQUEAKY | HOM Chubby (Booth 2736)
  Innovative solutions for coffee preparation and sensory experiences.

• Consumer Coffee Preparation & Serving Equipment
  OXO
  Awarded for the OXO Brew Rapid Brewer, model 8722500 (Booth 2423)
  Designing products that make everyday better, every day.

• People’s Choice Award
  Time 100 Inc
  Awarded for Mago Maga Smart Home Coffee Bean Roaster (Booth 662)

Celebrating Innovation in Specialty Coffee

The Best New Product Awards honor companies that push the boundaries of quality, functionality, and creative design in the coffee and beverage industries.
This year’s winners reflect the forward-thinking spirit that continues to shape the future of specialty coffee worldwide.

Visitors to the Expo are encouraged to explore the award-winning products and meet the teams behind these groundbreaking innovations.

For more information about the Specialty Coffee Expo and future award programs, visit the official website.