More than 100 elite coffee professionals from around the globe will compete for world titles as the World Coffee Championships return to Europe, taking center stage at World of Coffee Geneva 2025, from June 26 to 28 at the Palexpo Exhibition and Convention Center. Organized by the Specialty Coffee Association (SCA), this flagship event will spotlight four international competitions alongside the Coffee Design Awards and Best New Product Awards, celebrating creativity, skill, and innovation in specialty coffee.
Four Prestigious World Coffee Competitions
The event will feature the following global championships:
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World Latte Art Championship (WLAC): Baristas demonstrate mastery of milk and espresso to craft stunning latte designs. A new semi-final format adds an Art Bar segment to the main stage performance, challenging finalists to push the boundaries of visual creativity.
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World Coffee in Good Spirits Championship (WCIGS): Merging the worlds of coffee and cocktail culture, this competition showcases the craft of coffee mixology—from randomized Spirit Bar challenges to on-stage presentations of Irish Coffees and signature beverages.
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World Cup Tasters Championship (WCTC): Speed and sensory accuracy define this competition, where participants must identify the odd cup out in a series of blind tastings. The top four cuppers will face off in a final round to claim the title.
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Cezve/Ibrik Championship (CIC): Honoring one of the oldest coffee traditions, this competition focuses on the art of brewing with the cezve/ibrik. Competitors bring cultural heritage and brewing technique to the global stage.
Spotlight on Design and Innovation
In addition to live competitions, the event will also host the Coffee Design Awards and Best New Product Awards:
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Coffee Design Awards recognize excellence in:
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Branding: Visual identity and narrative
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Packaging: Creative and functional design
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Spaces: Innovative environments for brewing, teaching, or serving coffee
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Best New Product Awards highlight breakthrough innovations in:
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Brewing equipment (consumer & commercial)
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Coffee accessories
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Specialty beverage additives
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Standalone non-coffee drinks
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Open class innovations
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Powered by Leading Industry Sponsors
The 2025 World Coffee Championships are supported by key sponsors, including:
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Rocket Espresso – WCIGS Qualified Espresso Machine & Grinder Sponsor
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Femobook – WCIGS Qualified Filter Grinder Sponsor
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Brita – WCTC Qualified Water Sponsor
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Porland – WCTC Title Sponsor
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3TEMP and InterAmerican – WCTC Diamond Sponsors
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Club House – WLAC Diamond Sponsor
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Thermoplan – WLAC Qualified Espresso Machine Sponsor
About World of Coffee Geneva 2025
Recognized as Europe’s largest specialty coffee trade show, World of Coffee Geneva attracts more than 13,000 professionals from over 160 countries, including buyers, roasters, baristas, and equipment manufacturers. With 450+ exhibitors, the event offers unmatched opportunities for networking, product showcases, and global business development—25% of attending buyers report investment capacities exceeding $1 million.
2025 Sponsors Include:
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Host Sponsor: BWT water+more
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Platinum Sponsor: Barista Attitude
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Diamond Sponsor: Nestlé Professional
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Gold Sponsor: Alpro
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Portrait Country: Café de Colombia, featuring cultural experiences and a dedicated pop-up café
Register Now
Registration is open at www.worldofcoffee.org. SCA members enjoy exclusive discounts.
Interested in exhibiting or sponsoring? Space is limited. Contact Margaret Andreucetti at margareta@sca.coffee or email sponsorships@sca.coffee for inquiries. Access the live floor plan here.
About the Specialty Coffee Association (SCA)
The SCA is the world’s leading coffee trade association, dedicated to making coffee better by fostering global collaboration, education, research, and events. Learn more at www.sca.coffee or follow @specialtycoffeeassociation on social media.