WCR CEO Dr. Vern Long: The best coffee in the world hasn’t been grown yet
Qahwa World – Dubai | May 15, 2026 | 4 min read Dr. Jennifer “Vern” Long, CEO of World Coffee Research, said in two simultaneous messages – one in the organization’s annual report and another in an Instagram video – that “the best coffee in the world hasn’t been grown yet. It’s coming soon.” She</p>