Source: World of Coffee Dubai / DXB LIVE / Specialty Coffee Association
Author: Qahwa World
Date: November 14, 2026

World of Coffee Dubai 2027 Returns Under “The Center of Specialty”

World of Coffee Dubai returns for its sixth edition from January 26-28, 2027.
The show takes place at Dubai World Trade Center under the theme “The Center of Specialty.”
CMA, the Italian espresso machine manufacturer, joins as a new exhibitor.
Saudi companies doubled their floor space compared with the 2026 edition.
African participation also doubled compared with 2026.
The 2026 edition recorded more than 20,000 trade visits and over 2,100 brands from 80 countries.
Fifty percent of 2027 exhibition space was booked by the close of the 2026 edition.

World of Coffee Dubai will return to Dubai World Trade Center from January 26-28, 2027. The show marks its sixth edition. DXB LIVE organizes the event in partnership with the Specialty Coffee Association.

The 2027 edition runs under the theme “The Center of Specialty.” It will bring every profile in the specialty coffee chain together on one show floor. This includes growers, roasters, equipment manufacturers, importers, distributors, café owners, and baristas.

Every Link in the Coffee Chain Under One Roof

Each profile plays a distinct role in the journey from origin to cup. Growers determine the quality of every lot at origin. Roasters shape how it tastes. Equipment manufacturers engineer the tools that bring out its character. Importers and distributors move it across borders. Café owners build businesses around it. Baristas perfect the pour and place it in the customer’s hands.

“The Center of Specialty” is a commercial proposition built on that interdependence. With every link in the chain in one place, business that would otherwise require months of travel can be done in three days.

**World of Coffee Dubai 2027: Key Details**
Item	Details
Edition	Sixth
Dates	January 26-28, 2027
Venue	Dubai World Trade Center
Organizer	DXB LIVE
Partner	Specialty Coffee Association
Theme	The Center of Specialty
2026 edition visits	More than 20,000 trade visits
2026 edition brands	Over 2,100 from 80 countries
Space booked for 2027	50% by close of 2026 edition

Dubai’s Location Connects Origins and Markets

Dubai’s location makes this connectivity possible. Major origins such as Ethiopia and Kenya are within easy reach of the city. The fast-growing specialty markets of the GCC and South Asia are equally close. This places Dubai at the point where the bean’s journey meets the buyer.

The show is also where growing demand meets matching supply. Specialty is the fastest-growing segment of the region’s coffee market. Mordor Intelligence projects that specialty coffee across the Middle East and Africa, including Turkey and South Africa, will grow by 9.05% a year through 2031. That outpaces conventional coffee.

Supply at origin is strengthening in step. The United States Department of Agriculture forecasts a record 2026/27 harvest of 12.1 million bags in Ethiopia. Ethiopia is one of specialty coffee’s most celebrated origins and one of the closest to Dubai.

Growing Exhibitor Confidence for 2027

Exhibitor commitments for 2027 point to growing confidence in the show. Saudi companies have increased their floor space by 100% compared with the 2026 edition. African participation has also increased by 100%. This widens the range of producers and coffee varieties available to buyers on the show floor.

Producing countries including Ethiopia, Brazil, Costa Rica, Panama, and Peru will be represented. New exhibitors joining in 2027 include CMA. The Italian manufacturer produces traditional and super-automatic espresso machines from a 40,000-square-metre facility in Susegana, Treviso. Other confirmed exhibitors include Probat, Simonelli Group, Saudi roastery Dapilio, Gold Food, Alfanoos, and Wendougee.

**Participation Growth 2026 to 2027**
Segment	Change
Saudi companies	+100% floor space
African participation	+100%
Producing countries	Ethiopia, Brazil, Costa Rica, Panama, Peru

How the Show Floor Is Structured

The show floor is structured around the coffee’s journey from origin to cup. Each zone serves a distinct purpose for visitors and exhibitors.

**Show Floor Zones**
Zone	What It Offers
Origin	Producer Village and Cupping Room for tasting and comparing coffees
Craft	Roaster Village and Brew Bar, plus SCA UAE National Championships
Innovation	Coffee Design Award and Best New Product Award
Knowledge	Unfiltered Stage, SCA training, and workshops

The impact extends beyond the three days of the show. The SCA Community Lounge provides a meeting point for the global coffee community. Meanwhile, the Café Network connects UAE café operators with roasters, suppliers, and international peers throughout the year.

What Industry Leaders Say

“World of Coffee Dubai reflects the region’s growing influence, driven by a dynamic coffee culture, evolving consumer expectations, and stronger connections with coffee-producing countries. As the sector continues to evolve, bringing together industry professionals on the show floor creates opportunities to exchange knowledge and build stronger networks across the value chain.”

— Yannis Apostolopoulos, CEO, Specialty Coffee Association

“Dubai has always been where trade routes meet, and specialty coffee is no exception. ‘The Center of Specialty’ is a commercial promise as much as a theme: across three days, on one floor, you can meet every person in the chain you need to do business with.”

— Khalid Al Hammadi, Executive Vice President, DXB LIVE

“Specialty coffee in this region now has its own character, with stronger skills, more informed consumers and a community committed to quality. In 2027, the region’s top talent, across every link in the specialty chain, will be front and center.”

— Khalid Al Mulla, CEO, SCA UAE Chapter

Tickets and Exhibition Space

Exhibitors can now book space for World of Coffee Dubai 2027. Early bird visitor tickets are available through the official event website.

Frequently Asked Questions

When does World of Coffee Dubai 2027 take place?January 26-28, 2027, at Dubai World Trade Center in the United Arab Emirates.

What is the theme of the sixth edition?“The Center of Specialty,” reflecting the goal of bringing every link in the specialty coffee chain onto one show floor.

Who organizes World of Coffee Dubai?DXB LIVE, the event management agency of Dubai World Trade Center, in partnership with the Specialty Coffee Association.

Which new exhibitors are joining in 2027?CMA, the Italian espresso machine manufacturer, joins alongside confirmed exhibitors Probat, Simonelli Group, Dapilio, Gold Food, Alfanoos, and Wendougee.

How much did Saudi and African participation grow?Saudi companies doubled their floor space, and African participation also doubled compared with the 2026 edition.

How fast is specialty coffee growing in the region?Mordor Intelligence projects growth of 9.05% a year across the Middle East and Africa through 2031, outpacing conventional coffee.