Fabricio Scocco

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The Next Matcha Supply Shock

By Fabricio Scocco The global matcha market is standing at a precarious crossroads. While the vibrant green powder has become a staple of wellness culture in the Northern Hemisphere, a new player is beginning to stir: South America. As an industry, we must face a sobering reality—matcha production is not infinitely scalable. When South America</p>

2 Min Read

2026-02-06

Reflections

A New Era for Coffee: The EU-India Free Trade Agreement

By: Fabricio Scocco After nearly two decades of complex negotiations, we are witnessing a historic milestone. The European Union and India have reached a comprehensive free trade agreement that is set to reshape the landscape of international commerce. By removing up to 90% of tariffs between these two regions, we are opening doors to a</p>

3 Min Read

2026-01-31