Challenges and Opportunities in Expanding Across Europe’s Coffee Market
Dubai,February 22, 2024(QW):In 2022, the European Union consumed a staggering 2.54 million tons of coffee, representing 24% of global consumption. The coffee market in Europe is undeniably significant, but its complexity and fragmentation pose significant obstacles for roasters looking to expand. Many of the world’s largest roasting companies, including family heritage brands such as Lavazza,</p>
