Rose Domingo Nikki Crowned “Barista of the Year” at Drinkit
Dubai, August 23, 2025 (Qahwa World) – Rose Domingo Nikki has been named Barista of the Year at the Drinkit Barista Championship held in the UAE. The grand finale took place today at the Victoria Arduino Experience Center in Dubai. Wainaiana Sammy secured second place, followed by Ndikum Chefor Skyler in third.
In an exclusive interview with Qahwa World after her win, Rose Domingo Nikki expressed her overwhelming joy, saying: “I never expected to win… My colleagues here performed exceptionally well… Honestly, I was surprised myself… I’m overflowing with emotion at this moment, and I hope this experience propels me toward continued growth.”
This was the inaugural championship, organized in parallel across the UAE, the Russian Federation, and Kazakhstan, under Drinkit’s guiding motto: “We compete not to prove something, but to grow. That is the Drinkit spirit.”
The competition began internally across Drinkit’s seven Dubai branches, with one standout barista from each advancing to the final round, where the top three were decided.
Though initially hesitant to attend, I honored my promise to Albina Khamidullina—and was surprised to find the event far exceeded expectations. It transcended a typical contest; it became a deeply enriching social and communal experience, brimming with warmth and camaraderie unique to Dubai’s Drinkit team.
The atmosphere was charged with mutual support and encouragement. Rather than competing against each other, participants cheered one another on—truly embodying “competing to grow.”
What moved me most was the shared joy—smiles, laughter, and genuine emotion. It felt more like celebrating a collective achievement than a competition. Everyone—staff and participants alike—felt like stakeholders, not just employees. Having covered similar events, it’s rare to witness such authentic, community-driven celebration.
Elena Gess, Head of learning and Development at Drinkit, received heartfelt gratitude. Though the event wasn’t designed for speeches, team members couldn’t help but express their appreciation for her mentorship and unwavering support. Many credited her encouragement—even in small gestures during the competition—for their success.
Despite her modesty, Elena addressed the crowd: “I hadn’t planned to speak. I just wanted to make today memorable for you. This isn’t about me—it’s about you. You inspire me to push myself, to find opportunities for you. What makes me special is you all. This day, this competition, means nothing without you. It’s all thanks to you. Thank you.”
Albina Khamidullina, Head of Marketing also received widespread admiration for leading with professionalism and positivity.
The event was further elevated by the presence of Mikael Jasin, the 2024 World Barista Champion. He lauded Drinkit’s initiative, encouraging the company to sustain such efforts. “It’s wonderful to be here, to witness competition, mutual support—even dancing! This reflects exceptional company culture. Only great organizations allow their people to express themselves fully. You’re not just honoring your craft; you’re building a creative, courageous community. Hats off to you all.”
Federico Ortili, General Manager of Simonelli Group for the Middle East, praised the Experience Center in Dubai as an ideal host venue, commending the positive energy and calling the championship “a unique incentive for shared and sustainable growth.”
Notably, Drinkit recently celebrated the opening of its 100th café across the UAE, Russia, and Kazakhstan—a testament to dedicated teams and loyal clientele.
What began as a digital-first concept is evolving into a global specialty coffee chain. Backed by Dodo Brands, fueled by smart technology and passionate people, Drinkit continues to demonstrate that great coffee and great systems go hand in hand.
