London – QAHWA WORLD
The International Coffee Organization (ICO) has launched its 2026 global communications campaign under the theme “Coffee is Part of the Solution,” highlighting the sector’s role in addressing major global challenges.
Coffee provides income for approximately 12.5 million farming families worldwide and plays a central role in socio-economic development across producing regions and their communities.
Through this campaign, the ICO aims to reinforce the sector’s contribution to tackling pressing issues, including inequality, livelihoods, sustainability, climate resilience and inclusive development.
Beyond its economic value, coffee contributes in many regions to rural development, carbon sequestration, environmental sustainability, cultural heritage preservation, inclusive infrastructure and innovation. It also strengthens ties between producing and consuming countries, as well as between public and private stakeholders.
The campaign seeks to spotlight these contributions while encouraging collective action across the entire coffee value chain.
Throughout 2026, the ICO will present evidence, strategies and initiatives demonstrating how collaboration among producers, governments, the private sector, financial institutions and civil society can amplify coffee’s positive impact in addressing global challenges.
“Coffee has always been more than a commodity. It is a catalyst for development, dialogue and cooperation,” said Vanusia Nogueira, Executive Director of the ICO. “Through this campaign, we want to show that when the sector works together, coffee can support resilience, improve livelihoods and contribute meaningfully to solutions.”
The initiative also invites the global coffee community to share examples of impact-driven projects using the hashtag #CoffeeIsPartOfTheSolution, illustrating how collaboration can deliver measurable results on the ground.
As the intergovernmental body representing both coffee-exporting and importing countries, and convening public and private stakeholders, the ICO will continue to mobilize trusted data, dialogue, finance, knowledge and innovation. The campaign will be rolled out across the organization’s digital platforms throughout 2026, supported by institutional videos, data insights and engagement with members and partners worldwide.
The International Coffee Organization is the only intergovernmental organization dedicated to enhancing the sustainability of the coffee sector for both exporting and importing countries. It serves as a high-level platform for public and private stakeholders, provides official statistics on global coffee production, trade and consumption, and facilitates the development and funding of technical cooperation projects and public-private partnerships to advance the coffee industry.
