Dubai – Qahwa World
DXB LIVE, the integrated event management and experiential agency of Dubai World Trade Centre (DWTC), has announced the return of World of Coffee Dubai for its fifth edition, taking place from 18 to 20 January 2026 at Za’abeel Halls 1, 4, 5, and 6 at the DWTC.
Organised by DXB LIVE in collaboration with the Specialty Coffee Association (SCA), World of Coffee Dubai has rapidly grown to become the leading coffee industry event in the Middle East, bringing together producers, roasters, traders, and experts from across the globe. The 2026 edition builds on this success, reinforcing Dubai’s reputation as a global hub for coffee trade, culture, and innovation.
Since its inception, the exhibition has quadrupled in size, reflecting the region’s expanding coffee landscape. International exhibitors now account for around 77% of total participants, underscoring the global coffee community’s confidence in Dubai as a meeting point for business and innovation.
The event coincides with the strong growth of the UAE’s coffee market, currently valued at over USD 3.2 billion (AED 12 billion) and projected to grow 8.4% annually, reaching USD 4.5 billion (AED 16.5 billion) by 2029. Across the MENA region, the market is expected to exceed USD 11 billion (AED 40 billion) within the same period. This expansion is fueled by rising demand for specialty coffee, shifting consumer preferences, and sustained investment in quality, sustainability, and technology—all of which are reflected in this year’s enhanced edition.
Commenting on the announcement, Khalid Al Hammadi, Executive Vice President of DXB LIVE, said: “This exhibition embodies the UAE’s vision to be a global hub for specialty coffee, bridging producing regions and fast-growing markets. With participation expanding each year, World of Coffee Dubai has become an international platform uniting leading experts, brands, and innovators—reflecting Dubai’s spirit of innovation and reaffirming its pivotal role in shaping the future of the coffee industry both regionally and globally.”
Yannis Apostolopoulos, CEO of the Specialty Coffee Association, added: “World of Coffee Dubai has become one of the key events where the global coffee community comes together under one roof. Each new edition strengthens its position as an exceptional international showcase, thanks to the outstanding calibre of participants who help define the future of specialty coffee.”
Khalid Al Mulla, CEO of the SCA UAE Chapter, emphasized the event’s educational impact: “What distinguishes World of Coffee Dubai is its commitment to learning and knowledge exchange. It’s more than a marketplace—it’s a place where ideas are shared, skills are refined, and partnerships are built, creating a sustainable and thriving ecosystem for the coffee industry.”
The 2026 edition will feature the most diverse and inclusive program to date, including three national coffee championships—the UAE National Barista Championship, UAE National Cup Tasters Championship, and UAE National Roasting Championship—alongside the Best Coffee Design Awards, the Best New Product Competition, and two exclusive coffee auctions featuring some of the world’s rarest beans.
World of Coffee Dubai continues to serve as a global platform celebrating coffee culture, fostering innovation, and connecting tradition with progress. Exhibitors can now secure their spaces, and early-bird tickets for visitors are available through the official website: dubai.worldofcoffee.org
