SAN DIEGO, CALIFORNIA – QHWAW WORLD
The countdown has officially begun for the global specialty coffee community. With World of Coffee San Diego 2026 just around the corner, the Specialty Coffee Association (SCA) has announced that “Early Bird” registration rates are set to expire on March 1, 2026. This leaves attendees with just one week to take advantage of significant savings before prices increase.
A Strategic Hub for a Growing Industry
Set in the vibrant city of San Diego, this event is expected to be a cornerstone for coffee professionals and enthusiasts alike. From roasters and farmers to equipment suppliers and baristas, the exhibition serves as a premier platform for networking, discovering innovations, and exploring the trends shaping the future of the specialty coffee market.
Badge Options and Pricing Details
The 3-Day World of Coffee Badge provides full access to the exhibit hall, the World Latte Art Championship, the SCA Lecture Series, and public cuppings from April 10 to April 12, 2026.
Pricing Overview (Early Bird ends March 1):
| Badge Category (3-Day) | Early Bird Price | Regular Price (After March 1) |
| SCA Paid Members | $299 | $340 |
| Non-Members | $360 | $399 |
Single-day badges are also available for Friday, Saturday, or Sunday to accommodate those with tighter schedules.
Expert-Led Workshops and Hands-On Learning
The event features an intensive series of SCA workshops, ranging from 2.5 to 3.5 hours. These sessions offer practical, hands-on solutions to industry challenges, covering everything from flavour development to business management. Early bird rates for workshops start at $250 (with additional discounts for members), and seats are expected to fill quickly due to high demand for specialised training.
Digital-Only Registration and Logistics
The organisers have noted that World of Coffee is a non-cash event, requiring all badge purchases to be made online via credit or debit card. For international visitors, visa invitation letters can be generated during the registration process. Additionally, Maritz has been appointed as the official housing provider, offering curated accommodation options near the venue to ensure a seamless experience for all attendees.
