Drinkit Announces Five New Branches in Dubai
The leading digital coffee café in the UAE, Drinkit, has announced its readiness to open five new branches across Dubai by the end of 2024. This expansion plan aims to strengthen the digital café’s presence and ensure that Drinkit’s expertly crafted beverages reach both residents and visitors. The café will be the ideal place for a luxurious coffee experience just steps away from home and work.
The new locations are set to open in Jumeirah Lakes Towers (Cluster T), Golden Mile Galleria 1 on Palm Jumeirah, and Mirdif City Centre Mall, along with two other important locations yet to be announced. Each new location will add something unique to Drinkit, featuring a modern design with stylish, comfortable seating areas, providing customers with the perfect atmosphere to enjoy their coffee.
Drinkit offers a diverse menu with over 60 beverages, making it the perfect destination for coffee and drink enthusiasts. The menu ranges from signature drinks to specialty coffee, along with refreshing and unique options like matcha and iced cocoa. Every drink is prepared using locally sourced ingredients to ensure the highest quality.
Moreover, Drinkit leads the coffee shop experience with cutting-edge technology that makes getting coffee easier than ever. With the Drinkit mobile app, customers can order in advance and have their favorite coffee ready in just three minutes. The smart pick-up area, equipped with a digital board, allows for fast order collection, minimizing waiting times.
The app also allows coffee lovers to customize their drinks, from choosing the type of coffee beans to selecting the type of milk, temperature, and sweetness levels. Guests can enjoy a variety of specially crafted drinks like “Hazelnut & Berry Latte” or “Blueberry Latte with Thyme Cream,” as well as classic beverages and innovative drink combinations. The app saves customer preferences and recommends beverages based on previous choices, a feature used by more than 45% of customers, reflecting their appreciation for personalized touches. This customization ensures that every customer gets exactly the drink they want through a seamless and convenient experience.
Commenting on the opening of the new locations, Drinkit’s CEO, Katrina Bordich, said: “The opening of these five new locations marks a milestone in our expansion within the UAE and reflects the growing demand for fast, high-quality coffee options across the Emirates. We are excited to extend our exceptional beverage range and advanced technologies to more neighborhoods, revolutionizing coffee culture in the UAE by enhancing the coffee experience through convenience and quality, while enriching the daily lives of UAE residents and making their routines easier.”
About Drinkit:
Originally founded in 2016, Drinkit expanded after being acquired by the food service group Dodo Brands in 2020, launching over 30 coffee shops across three countries and five cities, including Dubai, Moscow, and Astana. The company operates physical coffee shops where traditional checkout counters have been replaced with a self-ordering system developed in-house, functioning through in-store kiosks and a mobile app. Currently, 90% of the chain’s orders are placed online.
Dodo Brands also owns and franchises the fast-food chain Dodo Pizza across 22 countries, with Dodo Brands’ system sales reaching $990 million in 2023.
