Mexico Launches Instant ‘Wellness Coffee’ Sourced from Small Farmers
Mexico City, September 4, 2025 (Qahwa World) – Mexico’s Food for Well-Being program has officially introduced “Wellness Coffee” to the national market, expanding its growing line of government-backed wellness products that already includes honey, chocolate, and beans.
Announced by President Claudia Sheinbaum during her Wednesday press conference, the new product reflects consumer preferences: with 84% of Mexican households opting for instant coffee, the government chose this format to ensure accessibility and popularity.
According to María Luisa Albores González, head of the Food for Well-Being program, Wellness Coffee will be available in three sizes:
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50 g at 35 pesos (US $1.86)
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90 g at 65 pesos (US $3.46)
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205 g at 110 pesos (US $5.86)
Unlike many instant coffees permitted by Mexican standards to contain up to 30% non-coffee ingredients, this new product is 100% coffee — free from additives, colorings, or artificial flavors. The blend consists mainly of Arabica and parchment coffee, with a small proportion of Robusta, cultivated under agroforestry systems that benefit both the environment and local communities.
Supporting Small Producers and Women Farmers
The initiative required an investment of 59.4 million pesos (US $3 million) to purchase 913.56 tons of coffee. More than 6,600 small farmers from Oaxaca, Puebla, Veracruz, and Guerrero supplied the beans, with 50% of them located in the Guerrero Mountains. Remarkably, women account for six out of every ten producers.
Albores emphasized that the program strengthens Indigenous communities, including Mixes, Mixtecs, Nahuas, and Otomis, by ensuring fair purchasing prices and sustainable livelihoods.
Nationwide Distribution
Wellness Coffee will be distributed gradually through the national network of Wellness Stores. The first rollout begins in central Mexico, including Mexico City, Estado de México, Michoacán, Morelos, Puebla, and Tlaxcala, before expanding across the country.
With its launch, Mexico positions coffee not only as a cultural staple but also as a tool for social equity and environmental sustainability.
