Travel the World With Starbucks: New Content Creator Role Offers Up to $136,000 Salary

Starbucks is inviting coffee enthusiasts to apply for a new, globe-trotting position focused on storytelling, travel, and digital content—offering a salary of up to $136,000 per year.

The company is currently looking for two individuals—one current employee and one external applicant—to become what it calls “Global Coffee Creators.” These creators will spend a year visiting selected Starbucks locations worldwide, documenting the brand’s culture, coffee origins, and customer experiences through engaging social media content.

Why This Role Stands Out

As social media continues to shape consumer behavior, brands are investing more in influencer-style marketing. The global influencer industry, valued at over $32 billion in 2025, shows no signs of slowing down. Starbucks’ latest move aligns with this trend, targeting content-savvy individuals who can blend creativity with a love for coffee.

Position Highlights

The one-year contract offers a competitive annual salary ranging from $80,100 to $136,000. Although the job is remote, frequent international travel is a core requirement. Chosen candidates will be expected to visit at least 10 Starbucks destinations around the globe, capturing the local vibe, people, and unique stories behind each store.

According to the company, applicants must:

• Be 18 years or older

• Live in the United States

• Have a valid passport

• Hold a high school diploma or equivalent

• Demonstrate strong skills in video creation, editing, and social media engagement

How to Apply

Interested individuals must submit a TikTok video using the hashtag #StarbucksGlobalCoffeeCreator, offering their personal perspective and showcasing their storytelling abilities. The application window is open until June 14, 2025, and selected candidates will begin their journey in August 2025.

Company Outlook

The announcement comes as Starbucks undergoes broader organizational changes. Earlier this year, the company restructured parts of its corporate workforce and introduced updates to employee uniforms, aiming to streamline operations and strengthen brand identity.

Looking Ahead

This creative role is part of Starbucks’ wider push to engage with younger, digitally connected audiences. The selected Global Coffee Creators will not only promote the brand but also serve as storytellers for its international community.