All You Need to Know About World of Coffee Dubai 2025
Mark your calendars for World of Coffee Dubai 2025, the Middle East’s largest coffee trade show, returning for its fourth edition from February 10–12, 2025, at the iconic Dubai World Trade Centre. Organized by the Specialty Coffee Association (SCA), this premier event promises a vibrant celebration of coffee culture, attracting professionals, enthusiasts, and businesses from across the globe. With an extensive lineup of features, exhibits, and activities, it’s a must-attend for anyone in the coffee industry.
An Unmatched Coffee Experience
World of Coffee Dubai has grown significantly since its launch, with visitor numbers jumping from 3,000 in its early years to over 13,500 attendees in 2024, and 400 international exhibitors expected in 2025. The event offers a dynamic platform for education, innovation, and global coffee commerce, making it the ultimate meeting place for the coffee community.
Event Highlights and Features
- Special Zones:
- Roasters Village: A dedicated space for micro-roasters to showcase their techniques and interact with customers. Visitors can explore trends in coffee sourcing, roasting, brewing, and distribution while enjoying tastings.
- Brew & Espresso Bar: Guests can experience expertly crafted coffee beverages by skilled baristas.
- Cupping Rooms: These vibrant spaces allow companies to share and promote their latest coffee harvests through tasting sessions using the latest brewing equipment.
- Coffee Design Awards: Celebrating excellence in coffee spaces, branding, vessels, and packaging, these awards highlight creative achievements in the specialty coffee industry.
- Best New Product Competition: A showcase of the latest innovations, judged for their impact on specialty coffee, with winners announced during the event.
- Educational Opportunities:
- SCA lectures and training programs delivered by industry leaders to inspire and educate attendees.
- The SCA Lounge & Store, featuring the latest coffee research and resources.
- Competitions:
- The SCA UAE Coffee Championships, highlighting barista skills and brewing artistry.
Why Dubai is the Ideal Host
Dubai has positioned itself as a global hub for coffee businesses. With a cosmopolitan population exceeding 3.5 million and annual specialty coffee consumption per capita reaching 1.36 kg, the city boasts a thriving market. Additionally, its tourism sector attracted over 16 million visitors in 2023, increasing the demand for premium coffee experiences.
The Dubai World Trade Centre, a leading business venue, enhances the event’s prestige. In 2022, the center hosted 1.98 million delegates and over 244 major events, proving its status as a premier destination for global business.
The UAE’s Thriving Coffee Market
The UAE coffee industry is projected to generate $309.6 million in 2024, with a robust annual growth rate of 3.6%. By 2028, the market volume is expected to reach 14.8 million kilograms, showcasing the country’s rising demand for specialty coffee. The MENA coffee market is projected to grow to $1.33 billion by 2030, positioning the region as a strategic hub for investment.
Opportunities for Exhibitors and Sponsors
Exhibition Packages:
Exhibitors can choose from tailored packages to suit their needs:
- Space-Only Booths: Customizable spaces starting at AED 2,000 per square meter.
- Hybrid Stands: Premium setups featuring storage rooms, furniture, and lighting, starting at AED 1,800 per square meter.
- Roasters Village: A complete setup including counters, power connections, and water facilities for AED 9,000.
- Brew Bar Slots: Fully equipped spaces for showcasing brewing techniques, available at AED 2,000 per 3 hours.
- Cupping Rooms: Exclusive spaces for cupping sessions, priced at AED 1,000 per hour.
Sponsorship Opportunities:
The event offers extensive sponsorship options, including:
- Platinum, Gold, and Silver Sponsorships
- Networking Gala Sponsorship
- Targeted sponsorships such as Pop-Up Cafes, Roasters Village, and Brew Bars.
Visitor and Exhibitor Profiles
Visitors:
The event attracts a diverse audience, including café owners, roasters, baristas, coffee growers, green coffee importers/exporters, and coffee enthusiasts.
Exhibitors:
Exhibitors include top-tier brands in coffee brewing equipment, roasting tools, café décor, dairy and plant-based milk suppliers, and industry trade publications.
Legacy and Vision
Now in its 11th year globally, World of Coffee continues to strengthen its position as the leading trade show for coffee professionals. With its vibrant atmosphere, rich opportunities for networking, and focus on the future of coffee, the 2025 edition promises to be the most exciting yet.
For more details, visit the official website at dubai.worldofcoffee.org.
