Bacha Coffee Announces €20 Million Flagship on Champs-Élysées, Marking European Debut
Bacha Coffee, the iconic Moroccan coffee brand established in Marrakech in 1910, is set to open its flagship store on the legendary Champs-Élysées in Paris by Q4 2024. This highly anticipated launch represents a pivotal moment in the brand’s global expansion as it boldly enters the European market, where it already ships to 17 countries.
Following its international debut in Singapore in late 2019, Bacha Coffee has rapidly extended its presence across Asia, establishing key locations in Hong Kong, Malaysia, Indonesia, Taiwan, and South Korea. The brand has also made significant inroads into the Gulf Cooperation Council (GCC) region, with stores in Dubai, Abu Dhabi, Doha, and Kuwait City. With 24 locations across 12 cities worldwide and a global team of over 2,000 employees, Bacha Coffee continues to grow its prestigious legacy.
“Bacha Coffee has experienced remarkable growth since our first international outpost in Singapore in 2019. We’ve become a household name across Asia and the Middle East, and now, we are excited to turn our focus towards Europe,” says Taha Bouqdib, President and CEO of V3 Gourmet, the parent company of Bacha Coffee. “Europe is a cornerstone in our global expansion strategy, and the opening of our flagship store in Paris is just the beginning, with additional openings planned for 2025 and beyond.”
Expanding Global Footprint
The Bacha Coffee Champs-Élysées flagship represents a €20 million investment and marks a new chapter for the brand. It continues its strategy of establishing a presence at iconic landmarks in major cities around the world and will span three floors, covering 1,500 square meters. The space will feature a boutique, a takeaway counter, and a coffee room. To commemorate the launch, exclusive special edition serialized products will be available only at the Paris Champs-Élysées store.
To support Bacha Coffee’s international expansion, new facilities have been established in strategic locations like Marrakech and Singapore, expanding the brand’s capacity for state-of-the-art R&D, production, and coffee roasting. These facilities ensure a consistent supply of freshly roasted coffee, strategically located near Bacha Coffee locations worldwide. Plans are also underway to open additional R&D and roasting facilities in the Middle East and Europe to strengthen its supply chain.
Buoyed by strong year-on-year growth across the GCC states, East Asia, and Southeast Asia, Bacha Coffee achieved profitability in 2023 with a revenue of $95.5 million and a Profit After Tax (PAT) of $2.2 million, as accredited by ACRA. By the end of 2024, the brand will have added new locations in Hong Kong, Jakarta, Kuala Lumpur, Singapore, Seoul (Cheongdam-dong), and Paris.
The brand is poised for even greater growth in 2025, with locations set to open in new markets, including Tokyo (Ginza), Macau, and Saudi Arabia. By 2030, Bacha Coffee aims to have a presence in all the major capitals of the world.
“As we continue our journey of growth and expansion, Bacha Coffee remains committed to delivering an unparalleled coffee experience that honors our rich heritage while embracing the future,” says Bouqdib. “Our brand is synonymous with exceptional and consistent 100% Arabica coffees, which our customers love and have come to depend upon. Our new flagship in Paris is just the beginning of an exciting chapter, as we bring the world of Bacha Coffee to more cities and coffee lovers around the globe.”
About Bacha Coffee
Bacha Coffee was founded in Marrakech, Morocco, in 1910 in the spectacular Dar el Bacha palace, where the greatest cultural and political minds of the century gathered over glittering pots of freshly brewed Arabica coffee. The original Marrakech location reopened in 2019 and launched its first international outpost in Singapore in the same year. With unique and exclusive Coffee Rooms & Boutiques, Coffee Bars, Travel Retail, and Takeaway concepts, Bacha Coffee has since expanded exponentially across Asia, the Middle East, and Europe. Today, Bacha Coffee serves customers in over 40 countries, including online at https://BachaCoffee.com.
Renowned for its legendary 100% Arabica coffees, gifts, and coffee accessories, the Bacha Coffee concept also incorporates international distribution and wholesale to professionals.
