Minsk – Qahwa World
In Belarus, an unusual initiative is under discussion: President Alexander Lukashenko has suggested creating a national version of the popular Americano coffee. The proposal could affect all fast-food establishments across the country.
The idea was announced during Lukashenko’s visit to the “Mak.by” chain, which positions itself as a Belarusian alternative to international fast-food brands. The president emphasized that it is important to build national traditions even in small details, such as the names of beverages. He proposed that, initially, the new name could be shown alongside the familiar one in parentheses, allowing customers to gradually adapt to the change.
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Supporting domestic brands in the food service sector has become a priority for Belarusian authorities. Renaming the Americano could become part of a broader campaign to promote national products and strengthen Belarusian cultural identity. However, the initiative may spark debates among coffee lovers accustomed to international standards and names.
The exact name for the Belarusian version of the Americano has not yet been revealed. Nevertheless, the proposal has already prompted lively discussion among entrepreneurs and café visitors: some see it as a way to highlight Belarusian uniqueness, while others view it as an unnecessary formality.
