Dubai – Qahwa World
Joe & The Juice has positioned the United Kingdom as its biggest market worldwide after an accelerated store rollout over the past year, overtaking its home market of Denmark.
The Copenhagen-founded brand added 16 new locations across the UK in 2025, bringing its total to 89 outlets nationwide. This places the UK ahead of Denmark, where the company operates 78 stores, and the United States with 74 locations.
The expansion includes a new flagship store in Manchester, along with first-time openings in cities such as Cambridge, Bath, and Bristol. Since entering the UK market in 2009 with a debut store on London’s Regent Street, the brand has steadily strengthened its presence across the country.
Jon James, Managing Director for the UK, said customer demand has exceeded expectations, with newly opened stores delivering strong performance. He noted that the positive response has reinforced confidence in further regional expansion across the UK.
Joe & The Juice now operates more than 460 stores in 23 international markets. In 2024, CEO Thomas Nørøxe stated that the UK could ultimately support up to 500 locations as part of the company’s broader ambition to reach 1,000 global outlets by 2029. Recent market entries include Turkey, Morocco, and Mexico.
The company has been majority-owned by New York–based investment firm General Atlantic since November 2023. Reports indicate that the firm is assessing the possibility of a US stock market listing for Joe & The Juice as early as 2026.
