Coffee Industry Gathers in Geneva for World of Coffee 2025

World of Coffee Geneva, one of the most anticipated events in the specialty coffee calendar, is set to take place from June 26 to 28, 2025, at Palexpo Geneva, bringing together more than 13,000 coffee professionals, including roasters, baristas, green coffee producers, buyers, and innovators from across the global coffee industry.

Organized by the Specialty Coffee Association (SCA), the annual trade show has grown into a premier destination for networking, discovering new trends, and exploring the future of coffee. With 430 exhibiting companies and 120 roasters participating in this year’s Roaster Village, World of Coffee Geneva is expected to be one of the largest and most dynamic editions to date.

Registration Now Open with Early Bird Discounts

Event organizers have announced that registration is now open, with a 25% discount available until March 31, 2025. Registration fees will increase starting April 1. Exhibitors are also being urged to act quickly, as 85% of Roaster Village space is already sold, and overall exhibition space remains limited.

A Global Showcase of Innovation and Excellence

The 2025 edition of World of Coffee will feature several key attractions, including:

• Roaster Villages, where visitors can experience new roast profiles and green coffee varieties designed to enhance product offerings.

• World Coffee Championships, taking place live at the venue, including the World Latte Art Championship, World Cup Tasters Championship, Cezve/Ibrik Championship, and World Coffee in Good Spirits Championship.

• Best New Product Awards, highlighting innovations in brewing technology, sustainability, and equipment design.

• Cupping Rooms, offering attendees the opportunity to taste and evaluate new coffees while connecting directly with producers and distributors.

• SCA Lectures and Workshops, presenting insights from leading voices in specialty coffee on business trends, sustainability, and innovation.

• Green Coffee Connect, facilitating direct relationships between importers, exporters, and producers.

• Coffee Business Lounge, a dedicated space for high-level networking among industry leaders and partners.

• Coffee Design Awards, celebrating excellence in branding, packaging, and café design from across the specialty coffee sector.

Geneva: A Strategic Hub for Coffee Trade

With its location at the heart of Europe and status as a global business hub, Geneva provides an ideal setting for this year’s event. The Palexpo exhibition center is conveniently located just seven minutes on foot from Geneva Airport, and visitors will benefit from free public transportation throughout their stay, thanks to the Geneva Transport Card.

Attendees are also encouraged to book accommodation before March 27, 2025, to benefit from discounts of up to 30% on hotels located near the venue and across the city.

Industry Leaders Highlight the Importance of the Event

Organizers emphasize that World of Coffee Geneva is more than just a trade show. “It’s where global connections are formed, where the newest innovations are unveiled, and where the passion for specialty coffee is celebrated,” said a spokesperson from the SCA.

With the specialty coffee sector continuing to evolve rapidly, World of Coffee Geneva provides a critical platform for businesses to stay ahead of the curve, foster new collaborations, and meet potential customers from around the world.

For more information on registration, exhibitor opportunities, and travel arrangements, visit www.worldofcoffee.org.