CQI and BSCA Partner to Expand Coffee Education in Brazil
- CQI and BSCA signed an exclusive agreement to distribute CQI’s educational offerings in Brazil.
- The partnership aims to make coffee education more affordable for Brazilian producers.
- BSCA will coordinate all CQI educational activities in Brazil.
- Both organizations will work to secure public and private funds to lower student costs.
- The agreement was signed at World of Coffee Europe in Brussels.
- CQI has operated in Brazil since 2014, but this deal deepens the partnership.
- The goal is to improve coffee quality and producer livelihoods through enhanced training.
The Coffee Quality Institute has reached an agreement with the Brazilian Specialty Coffee Association. The agreement designates BSCA as the exclusive distributor of CQI’s educational offerings in Brazil. This collaboration aims to make coffee education more accessible to Brazilian producers.
The agreement was signed in Brussels at World of Coffee Europe. It advances CQI’s mission of improving coffee quality. It also supports BSCA’s goal of enhancing the value of Brazilian specialty coffee.
Deepening a Longstanding Partnership
CQI and BSCA have partnered since 2014. They have delivered coffee education in Brazil for over a decade. However, today’s agreement deepens that commitment significantly. It recognizes BSCA’s track record of leadership on coffee quality in Brazil.
Michael Sheridan, CEO of CQI, acknowledged the cost barrier. “We recognize that the cost of CQI courses has limited access to coffee education in Brazil,” he said. “We will work with BSCA to access local funds and reduce costs for students.”
How the Partnership Works
Under this exclusive partnership, BSCA will coordinate all CQI educational activities in Brazil. This ensures that classes are taught at the same high level. All courses will be delivered by authorized CQI Educators.
The agreement also stipulates that BSCA will work to secure public and private funds. The goal is to effectively lower student prices. This will make education more accessible to a wider range of producers.
| Element | Description |
|---|---|
| Agreement Type | Exclusive distribution of CQI educational offerings in Brazil |
| Duration | Ongoing partnership (since 2014, now deepened) |
| BSCA Role | Coordinate all CQI educational activities in Brazil |
| Funding Goal | Secure public and private funds to lower student prices |
| Quality Standard | Classes taught by authorized CQI Educators at high level |
| Signing Location | World of Coffee Europe, Brussels |
Leadership Perspectives
“CQI and BSCA have partnered since 2014 to deliver coffee education in Brazil, but today’s agreement deepens our longstanding commitment to BSCA in recognition of its track record of leadership on coffee quality in Brazil.”
— Michael Sheridan, CEO of CQI
“This partnership represents a significant step towards further strengthening the Brazilian coffee sector. The commitment of these organizations to promoting participation and increasing access will lead to increased coffee quality and ultimately improve the livelihoods of its producers through this enhanced education and training.”
— Vinicius Estrela, Executive Director of BSCA
What CQI Will Provide
CQI will support BSCA in several ways. First, it will provide access to its comprehensive catalog of educational offerings. Second, it will offer ongoing training for educators. Third, it will partner in securing funding for the programs.
Both organizations are committed to promoting high standards of coffee quality and education in Brazil. The partnership aims to create lasting impact for the Brazilian coffee sector.
About the Organizations
The Coffee Quality Institute is a non-profit that works globally. It improves the quality of coffee and the lives of the people who produce it. For thirty years, CQI has trained people in more than thirty coffee-growing countries.
The Brazilian Specialty Coffee Association unites producers, exporters, roasters, and coffee shops. It operates through three pillars: quality, traceability, and sustainability. The association fosters practices that transform each cup into a unique experience.
