DrinkIt’s Mango Foam Lands in Dubai and Summer Has a New Star

Mango Foam: The Star of Dubai’s Summer

DrinkIt, the digital-first specialty coffee chain, has unveiled its boldest summer campaign yet: “Catch The Mango Wave.” Running for three months from May 26, the campaign reimagines summer drinks through a unique mango foam made from a rare varietal grown in the tropical forests between Assam and Myanmar.

The foam is cloud-like, golden, and made from mango prized for its juicy golden flesh and a deeply sweet, slightly unexpected flavor. It softens espresso, brightens matcha, and adds depth to lemonades. Every drink can be customized via the DrinkIt app.

The Summer Menu: 10 Signature Drinks

The summer lineup features 10 drinks, each built around the signature mango foam. Highlight drinks include:

• Iced Mango Wave Latte – Latte topped with creamy mango foam, smooth and softly sweet.
• Iced Mango Coast Hojicha – Roasted hojicha with nutty caramel notes paired with mango.
• Iced Mango Foam Matcha Latte – Iced matcha latte topped with airy mango foam.
• Matcha Mango Latte – Japanese matcha topped with mango foam.
• Mango Yuzu Lemonade – Matcha lemonade with mango and yuzu, citrusy and lightly sweet.
• Mango Mood Flat White – Flat white with mango sauce and mango topping.

On the food side, the menu includes a Basque cheesecake with mango, featuring a caramelized crust and creamy texture. Beyond the menu, DrinkIt extends the experience with mango-scented candles and merchandise from Chako Lab, a brand known for stylish everyday drinkware.

An Experience Beyond the Cup

The “Catch The Mango Wave” experience extends beyond drinks to visual and sensory elements. DrinkIt has designed its cafe spaces with mango-inspired touches, including mango-shaped mirrors, surfboards, and relaxed seating that capture the energy of urban summer.

The campaign also includes mango-scented candles and a collection of stylish drinkware from Chako Lab. These touches aim to turn a routine coffee run into a memorable social and visual moment.

“Instead of the usual summer cliches of beaches and faraway escapes, we bring summer into the rhythm of the city,” said Diana Al-Zubeidi, CMO of DrinkIt. “Our summer campaign is an invitation to step out of routine, try something new, and surf the moment while it’s here.”

Expansion in Dubai and the UAE

The campaign spans DrinkIt’s growing footprint in the UAE. The chain currently operates 10 cafes in Dubai, including the newly opened Dubai Creek Harbour location, with nine more under development and Abu Dhabi next in line. From business districts to residential neighborhoods, each cafe becomes part of the city’s map.

Founded in 2016, DrinkIt is part of Dodo Brands, a global foodservice group that develops and franchises concepts worldwide. Since joining Dodo Brands in 2020, DrinkIt has grown to more than 200 coffee shops across four countries: the UAE, Kazakhstan, Azerbaijan, and Russia.

In 2025, Dodo Brands reported revenue of more than $1.8 billion, achieving 22% year-on-year growth and operating over 1,600 units across 26 countries. DrinkIt is part of the Dodo Brands portfolio alongside Dodo Pizza, one of the world’s largest pizza franchise networks.