Author: Qahwa World |
Date: June 29, 2026
Dubai to Host DrinkIt Mixology Championship on July 10 Featuring Top Creative Talent
Key Takeaways:
- The DrinkIt Mixology Championship will take place on July 10, 2026, at the Victoria Arduino Experience Lab in Dubai, from 10:00 AM to 5:00 PM.
- The championship is open to everyone: baristas, trainers, mixologists, hospitality professionals, and even home brewers. No prior competition experience required.
- The grand prize: a specialized SCA course (Barista, Sensory, or Brewing) of the winner’s choice.
- Round 1 (online) from June 25 to July 1: submit a video of your signature coffee drink on Instagram.
- The final round on July 10: 20 finalists compete in teams of two, creating drinks using random ingredients.
- Workshops by industry experts, music, photo zone, and a festive atmosphere throughout the day.
Dubai is gearing up to host one of the most creative events in the beverage world, as DrinkIt organizes its annual Mixology Championship at the Victoria Arduino Experience Lab on July 10, 2026. The event combines professional competition with a festive atmosphere, making it an ideal destination for coffee lovers, innovative drink enthusiasts, hospitality professionals, and anyone eager to explore new frontiers in creative mixology.
The championship is part of DrinkIt’s commitment to supporting its team and developing their skills. However, it goes beyond that by opening its doors to everyone passionate about drink making — from baristas and trainers to mixologists and even those who brew coffee at home.
Mixology Championship: A Chance for Creativity and Professional Excellence
The championship takes place in two stages — one online and one in person in Dubai. In the first stage, running from June 25 to July 1, participants are required to record a video of an innovative coffee drink recipe and post it on Instagram with a tag to the official company account. Twenty participants will be selected based on creativity, originality, and the recipe itself, not on video quality or editing.
The final stage will be held on July 10 at the Victoria Arduino Experience Lab, where participants compete in teams of two. Each team will prepare a drink using randomly provided ingredients within a set time limit and present it to a panel of two sensory judges, along with a detailed explanation of the flavor profile, preparation method, and recipe.
| Stage | Dates | Details |
|---|---|---|
| Registration & Round 1 (Online) | June 25 – July 1 | Submit a video of your signature coffee drink on Instagram |
| Finalists Announcement | July 3 | 20 finalists announced |
| Workshop for Finalists | July 8 | Preparation session for finalists |
| Final Round (In-Person) | July 10 | Victoria Arduino Experience Lab, Dubai |
Grand Prize and Professional Workshops
The winner of the championship will receive a valuable prize: a specialized SCA course in one of three areas — Barista, Sensory, or Brewing — or any other coffee course of equivalent value. This reflects DrinkIt’s commitment to supporting professional development for emerging talent in the industry.
In addition to the competition, the event features a series of training workshops led by prominent experts from the hospitality and coffee sectors, including:
- Beverage Menu Development: with Tim Tikhomirov from Jumeirah Marsa Al Arab.
- Luxury Bean-to-Bar Chocolate Experience: with Laura Garcia from Mirzam Chocolate Makers.
- How Acidity Changes and Evolves in a Drink: with Mohamed Alaameri from Palate Coffee Roastery.
A Festive Atmosphere for Visitors: Drinks, Music, and Special Experiences
Beyond the competition, the event is an open celebration for the public. Visitors can enjoy a selection of signature drinks created by event partners: Oatly, DrinkIt, and Mirzam. There will also be snacks, fine chocolates, and delicious hot beverages. Guests can decorate their drinks with glitters, participate in workshops, take photos in the dedicated photo zone, with an MC and DJ keeping the energy high throughout the day.
| Time | Activity |
|---|---|
| 10:00 – 12:30 | Participant Presentations (Round 1) |
| 12:30 – 14:00 | Break & Workshops |
| 13:00 – 13:30 | Workshop: Beverage Menu Development – Tim Tikhomirov |
| 13:30 – 14:00 | Luxury Bean-to-Bar Chocolate Experience – Laura Garcia |
| 14:00 – 15:30 | Participant Presentations (Round 2) |
| 15:30 – 16:00 | Workshop: How Acidity Changes in a Drink – Mohamed Alaameri |
| 16:30 – 17:00 | Awards Ceremony & Cake |
Free Participation Open to Everyone
DrinkIt confirms that participation in the championship is completely free, with no registration fees, giving everyone the opportunity to join and gain new experience. Interested participants can visit the dedicated championship website to fill out the application form, along with posting their recipe video on Instagram with a tag to the official account. Those wishing to attend as guests can register their attendance via a short form on the website, to help with venue planning and preparation.
Frequently Asked Questions About the DrinkIt Mixology Championship
Q: Who can participate in the championship?
A: The championship is open to anyone passionate about coffee and drinks: baristas, trainers, mixologists, hospitality professionals, and even home brewers. No prior competition experience required.
Q: What is the grand prize?
A: A specialized SCA course in Barista, Sensory, or Brewing, or any other coffee course of equivalent value.
Q: How can I register?
A: Through the dedicated championship website, along with posting a video of your signature coffee drink on Instagram with a tag to @drinkitcoffee.
Q: Are there any fees for participation or attendance?
A: No, participation and attendance are completely free.
Q: What are the key dates for the championship?
A: Registration & Round 1: June 25 – July 1. Finalists announced: July 3. Workshop for finalists: July 8. Final round: July 10.
Q: What can visitors expect on the day?
A: Signature drinks from event partners, workshops, music, a photo zone, and a festive atmosphere throughout the day.
The DrinkIt Mixology Championship is more than a competition — it is a celebration of creativity and innovation in the world of beverages. Whether you are a participant looking to prove your skills or a visitor seeking an enjoyable and enriching experience, this event promises an unforgettable day at the Victoria Arduino Experience Lab in Dubai. Register now and join this inspiring journey.
For registration or more information, please visit the dedicated championship website.
Prepared and edited by: Qahwa World – Based on the press release from DrinkIt.
All rights reserved. Republication with attribution permitted.
Publication date: June 29, 2026
