Engineering Student Brews Up AI-Powered Scent Tech to Boost Coffee Shop Sales, Seeks First Free Pilot Partner
Move over, baristas – artificial intelligence and neuroscience might soon be the secret ingredients pulling customers into your local coffee shop and boosting sales of those tempting cinnamon buns. Harper Dammann, an enterprising engineering student, has developed an innovative technology designed to harness the power of smell to directly increase customer conversions for coffee retailers.
Dammann’s system leverages a potent combination of AI, scent marketing (olfactory marketing), and neuroscience to create targeted “aroma profiles.” The technology operates on two fronts:
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Attracting Foot Traffic: The system emits an enticing ambient coffee aroma outside the shop. This scientifically crafted scent is designed to cut through street distractions and powerfully draw passersby towards the entrance, effectively turning the sidewalk into a marketing channel.
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Boosting In-Store Sales: Once inside, the scent environment shifts. The technology releases specific aromas tied to the shop’s highest-margin products, like freshly baked pastries, croissants, or cinnamon buns. The subtle, appealing scent of these goods is intended to subconsciously influence customers to add them to their coffee order, increasing the average transaction value.
Dammann emphasizes the sophistication of the approach, stating the system includes “smells that have been scientifically shown to create certain moods such as happiness and calmness,” potentially enhancing the overall customer experience and dwell time beyond just driving sales.
The Pitch: A Groundbreaking Free Trial
The technology is beyond the conceptual stage, and Dammann is actively seeking a forward-thinking coffee shop owner to partner in the first real-world application. The offer is compelling: a completely FREE pilot program.
“We’re looking for our first coffee shop to run a FREE pilot with our technology,” Dammann announced. This presents a unique, risk-free opportunity for a cafe to test the impact of AI-driven scent marketing on their foot traffic and sales conversions.
Why This Matters
Scent marketing is a well-established concept, with studies suggesting it can significantly influence consumer behavior, mood, and memory recall. Dammann’s innovation lies in the integration of AI for dynamic scent profile optimization and the specific application of neuroscience principles to target measurable outcomes – increased conversions and upsells – within the competitive coffee shop market. The dual-zone approach (outside attraction, inside upsell) is particularly novel for this sector.
Call to Action for Coffee Shops
Coffee shop owners interested in exploring this novel technology and participating in the groundbreaking free pilot are encouraged to reach out directly to Harper Dammann to discuss the opportunity further.
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