Addis Ababa – Qahwa World
A high-level Chinese delegation of 21 investors met with H.E. Dr. Adugna Debela, Director General of the Ethiopian Coffee and Tea Authority (ECTA), to boost trade and promote Ethiopian coffee in China.
Led by Madam Betty, Chairperson of the Ethiopia-China Friendship and Cooperation Committee, the delegation visited ECTA’s headquarters to discuss strategic frameworks for expanding Ethiopian coffee in the Chinese market.
You may read: Chinese Firm Huichuan to Invest in Ethiopia Coffee Processing
Key Points:
Strategic Promotion: The delegation helps introduce Ethiopian coffee to Chinese consumers via innovative marketing channels.
Rapid Market Growth: China rose from the 33rd largest buyer to the 3rd largest in just eight months.
Investor Interest: Multiple Chinese companies seek premium Ethiopian coffee directly from its origin, signaling a new phase of “Coffee Diplomacy.”
Read also: Ethiopia and China Strengthen Coffee Sector Cooperation
“China’s emergence as a top destination for our coffee is remarkable. We value the delegation’s commitment and will provide full support for this partnership,” said Dr. Adugna.
The meeting ended with a shared commitment to deepen Ethiopia-China relations, ensuring every cup in Beijing and Shanghai carries the authentic flavor of the Ethiopian highlands.
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