Community installation invites residents to share messages of kindness and positivity in collaboration with Careem
Dubai, UAE – Qahwa World
FIX Dessert Chocolatier, the home-grown brand behind “The Original Dubai Chocolate,” will host a two-day interactive community installation at Kite Beach on 9–10 May, encouraging residents to share personal messages of kindness, unity, and positivity.
In partnership with Careem, the activation will run daily from 4pm to 12am and centres around a large-scale digital “FIX Hero Box.” Visitors will be invited to contribute messages via tablets, which will form a live word cloud displayed as part of the installation.
The messages collected over the two days will later be curated into artwork and transformed into a limited-edition FIX Hero Box, scheduled for release later this year.
The event will also feature the distribution of more than 5,000 goodie bags containing products and vouchers from UAE-based home-grown brands, including Careem, Humantra, Parker’s, BRED, Karen Wazen, Salt, Bake My Day, Public, Somewhere, Kumo, Shalwa, The Reborn Society, The Scent Library, Polished, House of Habanero, and Fracs, along with additional surprises from FIX.
Sarah Hamouda, Co-Founder of FIX Dessert Chocolatier, said the initiative was inspired by simple acts of human connection and aimed to create a shared space for reflection and community participation. She also highlighted the UAE’s role in supporting local brands and creative initiatives.
The installation will update in real time throughout the weekend, turning visitor contributions into a live visual artwork at Kite Beach. The final collection of messages will later be featured in a limited-edition product distributed through Careem and at Dubai International Airport (DXB).
The installation opens to the public on Saturday, 9 May at 4pm.
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