High-impact workshops and lecture series announced for World of Coffee Geneva 2025

Actionable learning opportunities focus on the specialty coffee value chain

The Specialty Coffee Association (SCA) is proud to unveil the education program at World of Coffee Geneva, taking place June 26–28, 2025, at Palexpo SA. This year’s program features more than 60 free lectures and 25 hands-on workshops, designed to empower professionals across the specialty coffee value chain with the tools, skills, and knowledge they need to innovate, adapt, and lead in a rapidly evolving industry.

“This year’s education program is all about practical, forward-thinking learning that meets the moment,” said Kim Elena Ionescu, Chief Strategy & Insights Officer at the SCA. “Our Lecture Series, which is free of charge to attendees, is designed to inform, inspire, and connect the global coffee community, while our fee-based workshops offer a deeper dive into key topics and skills that complement SCA’s certificate programs.”

Workshops: actionable skills in every session

Early registration is strongly encouraged for the workshops, which are limited in capacity and cover a wide range of industry-relevant topics. Each workshop lasts between 2.5 and 3.5 hours.

Thursday, June 26, 2025

• Crafting Connections: A market-readiness workshop for green coffee producers & exporters

• Regenerative Thinking: A design thinking toolkit for specialty coffee

• Crafting Exceptional and Sustainable Coffee Blends

• Hiring and Training: Building strong foundations for a growing team

• Your Coffee Data Made Easy: Build your business intelligence dashboard for better decisions

• Beyond the Beans: How to craft stories to connect with your buyer

• Boost Your Social Ventures: Sustainable project funding through crowdfunding

• Sensory Training: Unlocking coffee’s full potential

Friday, June 27, 2025

• Mastering Sensory Skills: A hands-on approach to specialty coffee evaluation

• Taste with Your Eyes: How color impacts flavor (and willingness to pay?)

• The Evolution of Coffee Brewing: Geography, flavor, and culture

• Taste, Describe, Create: Applying the CVA descriptive form to coffee blend creation

• Coffee Business Growth Masterclass: Navigating consolidation with strategic action

• Savoring Diversity: A workshop on coffee species genetics and flavor exploration

• Building Your Own Pricing Impact Assessment: Supporting smallholder livelihoods

• Where Did That Charge Come From?: A roaster’s guide to coffee costs

Saturday, June 28, 2025

• Fundamentals of Green Coffee Buying

• Level Up Your Leadership: Management for multi-site operators

• Infused at Origin: Understanding and experiencing infused coffees

Lecture Series: free access, rich insights

The World of Coffee Geneva Lecture Series will explore urgent and emerging issues across three thematic tracks: Science, Business, and Sustainability. All lectures are free to attend.

Science

Sessions in the Science track will dive into chemistry, sensory research, and brewing behavior:

• Unraveling Cup Quality of wild varieties and hybrids at Brazil’s coffee genebank

• Electrochemical Measurement and Modification of Coffee

• The Past, Present, and Future of Cupping

• Impact of Decaffeination on Coffee Quality

• Sensory and Chemical Effects of Black and Sour Physical Defects

• Hot & Cold Value Assessment: Comparing hot, cold, and gentle brews using descriptive techniques

• Brewing Habits Through Netnography and Means-End Chain Analysis

• Nitrogen Injection and Cold Brew: Effects on extraction, caffeine, and chlorogenic acids

• Exploring Coffee Acidity: A flavoromics approach

Business

The Business track offers tools and strategies for navigating the evolving global coffee landscape:

• What is Specialty Coffee?

• Coffee Consolidations: Smart strategies for scaling up

• Staying Ahead of the Curve: Leveraging coffee industry trends

• The Great Coffee Price Breakaway

• Building Customer Loyalty: Insights from Nairobi’s first specialty coffee subscription service

• Overcoming Logistics Disruptions in the global supply chain

• Trends in Consumer Experience: Global shop designs and communication strategies

• Coffee Culture in Ukraine: Adaptation, challenges, and future directions

Sustainability

The Sustainability track will spotlight initiatives supporting environmental and social responsibility:

• Latin America Coffee Carbon Footprint Baseline Study: Collaborative industry outcomes

• Circular Economy & Regenerative Agriculture: Toward living incomes

• The Role of Women in Sustainability: A case from Rebuild Women’s Hope Cooperative (DR Congo)

• Carbon Footprint in Brazilian Coffee: Measurement and mitigation strategies

• Toward Equitable Compliance: Navigating human rights and environmental due diligence

• Closing the Living Income Gap: Price and value distribution in Honduras

• Agroforestry and Participatory Guarantee Systems: The work of the Slow Food Coffee Coalition

Europe’s largest specialty coffee trade show

World of Coffee Geneva 2025 is Europe’s premier specialty coffee trade event, expected to draw 13,000+ professionals from over 160 countries. With more than 450 exhibitors, the show offers unmatched opportunities to connect with qualified buyers—25% of whom plan to invest over $1 million this year.

Sponsors and partners for this year’s edition include:

• Host Sponsor: BWT water+more

• Platinum Sponsor: Barista Attitude

• Diamond Sponsor: Nestlé Professional

• Gold Sponsor: Alpro

• Portrait Country: Café de Colombia, featuring cultural activations and a pop-up café experience

Registration now open

Registration for World of Coffee Geneva 2025 is now open at www.worldofcoffee.org.
SCA members receive exclusive discounts.
To inquire about exhibiting or sponsoring, contact:
📧 [email protected] or [email protected]

About the Specialty Coffee Association

The Specialty Coffee Association (SCA) is the world’s largest trade association dedicated to promoting excellence and equity in the global coffee community. Through collaboration, research, standards, and education, the SCA supports the development of a thriving and sustainable coffee industry. Learn more at www.sca.coffee or follow @specialtycoffeeassociation on social media.