illycaffè Named Official Coffee Partner of the Italian Pavilion at Expo 2025 Osaka
illycaffè, a global symbol of Italian coffee excellence, has been announced as the official coffee partner of the Italian Pavilion at Expo 2025 Osaka. The pavilion, themed “Art Regenerates Life,” will serve as a vibrant showcase of Italy’s creativity, craftsmanship, and cultural heritage. As a key contributor to this experience, illycaffè will represent the harmony between tradition and innovation, offering visitors a taste of its finest blends while highlighting its commitment to sustainability and regenerative practices.
Cristina Scocchia, CEO of illycaffè, expressed pride in the partnership, stating that illy embodies the balance of art and science, quality and environmental responsibility—values that define both the brand and the Italian identity. Mario Vattani, Commissioner General for Italy at Expo 2025 Osaka, echoed this sentiment, describing illy as a representative of Italy’s culture of taste, which integrates excellence, sustainability, and social consciousness. At the heart of the experience will be illy’s Arabica Selection Brasile Cerrado Mineiro, a coffee certified by regenagri® and grown using regenerative agriculture techniques in Brazil’s Cerrado Mineiro region. This coffee, with its distinctive caramel and nut notes, exemplifies illycaffè’s efforts to support farmers and restore soil health while addressing the global challenges of climate change.
Expo visitors will also enjoy illy’s signature blend, crafted from the top 1% of Arabica beans sourced from over 20 countries. Served in the Pavilion’s VIP Lounge, this blend reflects illy’s global pursuit of excellence. In addition to coffee tastings, illycaffè will present a series of educational masterclasses through its Università del Caffè, an international initiative designed to promote a global culture of quality coffee. These sessions will cover sustainable farming methods, coffee aroma complexity, and the art of tasting, allowing guests to engage deeply with the science and passion behind every cup.
Founded in 1933 in Trieste, illycaffè is a family-owned company known for its unique 100% Arabica blend and its dedication to sourcing only the best beans. Today, more than 10 million cups of illy coffee are consumed daily across more than 140 countries, from cafés and hotels to homes and offices. The company’s long-standing commitment to sustainability was formalized in 2019 when it adopted Benefit Corporation status, followed by B Corp certification in 2021, making it the first Italian coffee company to achieve this recognition. Beyond coffee, illy is also renowned for its ties to art and design, from its James Rosenquist-designed logo to its collectible illy Art Collection cups created by over 135 artists.
With a 2024 revenue of €630 million and a retail network of 157 stores across 28 countries, illycaffè continues to lead the coffee industry by example. Through its role at Expo 2025 Osaka, illy invites the world to experience not only its exceptional coffee but also its enduring vision for a more beautiful, sustainable, and regenerative future.
