Industries of Alghanim and Saudi Coffee Company: Partnership to Transfer Saudi Coffee Culture to Global
Alghanim Industries, one of the largest privately-owned companies in the Middle East and North Africa, is pleased to announce its strategic partnership with the Saudi Coffee Company, a fully-owned subsidiary of the Saudi Public Investment Fund, through its specialty coffee brand, Jazeen. This partnership aims to support local industries and promote the rich heritage of coffee in the Kingdom, culminating in the opening of the 100th Costa Coffee store in the Kingdom of Saudi Arabia, highlighting Alghanim Industries’ commitment to growth and expansion in the region, particularly in the Saudi market.
As the largest representative of the Costa Coffee brand in Europe, the Middle East, and North Africa, Alghanim Industries strives to highlight the rich and ancient heritage of coffee in the Kingdom of Saudi Arabia by offering distinctive local flavors that support the growth of the promising coffee industry. Jazeen coffee, produced in the southern region of the Kingdom, will hold a special place as the “coffee of the day” in all Costa branches in the Kingdom.
Commenting on this, Mr. Kutayba Yusuf Ahmed Alghanim, Executive Chairman of Alghanim Industries, stated: “Our collaboration with the Saudi Coffee Company to include Jazeen beans, grown in the Kingdom, in the Costa café menu is a strategically important initiative that reflects our deep commitment to Saudi Arabia. This partnership highlights our relentless efforts to create sustainable employment opportunities and expand business horizons, in line with the Kingdom’s Vision 2030, while also showcasing our role in supporting the local economy and stimulating the labor market, in addition to our appreciation for the rich cultural heritage of coffee in the Kingdom.”
Mahmoud Samara, Executive Chairman of Alghanim Industries, added: “Our partnership with Costa Coffee, spanning over a decade, goes beyond traditional business partnerships by integrating global excellence with the essence of local culture. This collaboration, especially through combining the prestigious Costa brand with unique local projects such as Jazeen coffee, reflects our commitment to innovation, community engagement, and celebration of local heritage, and opens up opportunities to introduce Saudi coffee to more individuals regionally and globally, leveraging our position as the largest Costa Coffee franchise operator in the region. This partnership embodies our strategic vision to enrich customer experience, positively contribute to the Saudi economy, and support the rich coffee culture of the Kingdom on a global level.”
Saudi Arabia is diligently working to strengthen its position as a leading force in the global coffee market through prominent strategic initiatives, particularly through the effective role played by the Saudi Coffee Company. These initiatives aim to develop coffee cultivation in the southern region, with the aim of producing the finest varieties of Arabica coffee, enriching local coffee culture, meeting the growing demand within the Kingdom, and reflecting Saudi Arabia’s broad ambition and positive growth in this field.
Khaled Abudayyeh, CEO of the Saudi Coffee Company, commented: “We are delighted to collaborate with Alghanim Industries to facilitate the presence of local coffee beans in the global coffee market. This partnership reflects the Saudi Coffee Company’s commitment to empowering the private sector in the coffee industry, promoting local coffee production regionally and globally. At the Saudi Coffee Company and its specialty coffee brand, Jazeen, we are committed to participating in sustainable coffee production processes throughout the value chain and enhancing the position of Saudi coffee beans in the global coffee trade.”
Philip Skyeh, CEO of the global Costa Coffee brand, stated: “I am delighted to be part of Alghanim Industries’ celebration of the opening of the 100th Costa Coffee store in the Kingdom. Alghanim Industries manages Costa Coffee stores among the best globally, contributing to the enhancement of the innovative and leading position of this brand in the Kingdom of Saudi Arabia, targeting the new generation and inspiring current Costa Coffee enthusiasts. Collaboration with the Saudi Coffee Company is a prominent example of how a global brand like Costa Coffee succeeds in expanding across diverse markets, collaborating with local partners and celebrating their heritage and distinctive products.”
Alghanim Industries adopts a unique strategy in selecting first-rate local suppliers to provide food and beverages in Costa Coffee stores it operates in the Kingdom of Saudi Arabia, reflecting its commitment to enhancing local production and supporting distinguished Saudi brands, such as Ani and Dani for chocolate, Kupio, and Al-Rafaee. This collaboration not only emphasizes quality and diversity but also underscores the mutual trust and strong partnership between Alghanim Industries and the local community.
Under the management of Alghanim Industries, the Costa Coffee brand has not only achieved outstanding growth and prosperity in the Kingdom of Saudi Arabia but has also expanded its success and impact into other regional markets such as Oman, Qatar, and Kuwait.
This achievement clearly demonstrates the company’s strategic vision and commitment to enriching coffee culture in the Gulf region and enhancing the position of Costa Coffee as a leader in this field.
