Inside the Roast: Unlock the Secrets of Precision Roasting at the Link Roaster Experience in Dubai

On July 17, 2025, the Victoria Arduino Experience Lab in Al Quoz, Dubai, will host Inside the Roast: The Link Roaster Experience, an exclusive event that delves deep into advanced coffee roasting. Organized by Nucleus Link in collaboration with Victoria Arduino and Harvestbelt, the session offers a hands-on exploration of roast profiling, live cupping, and brewing excellence.

The art and science of coffee roasting take center stage this July as Dubai’s specialty coffee community prepares for Inside the Roast: The Link Roaster Experience. Set to take place at the Victoria Arduino Experience Lab in Al Quoz on July 17 from 4 PM to 7 PM, the event promises an immersive journey into the world of precision roasting and flavor unlocking.

Organized by Nucleus Link, in partnership with Victoria Arduino and Harvestbelt, the event is designed to help participants master “advanced dialling-in” techniques—transforming raw beans into exceptional brews through intelligent profiling and sensory evaluation.

From live cupping sessions to guided roast curve analysis, attendees will witness how even subtle adjustments in roast parameters can dramatically reshape the coffee experience. The session highlights the capabilities of the Link Roaster system, renowned for its innovation in heat control and real-time data visualization.

“Whether you’re a seasoned professional or just beginning your roasting journey, this is your moment to roast like a world champion,” organizers said. “The event will walk you through how to optimize your roast curve, tailor it to your green coffee, and achieve extraction perfection.”

Each roast will be extracted on Victoria Arduino machines, demonstrating the powerful synergy between elite roasting technology and world-class brewing equipment. Participants will also engage in a flavor exploration to understand how roast development directly impacts taste, body, and complexity in the cup.

The event is open to a limited number of 50 participants, with registration now live via the official Google Form.

Event Details:

• 📍 Victoria Arduino Experience Lab, Al Quoz, Dubai

• 📅 Date: 17 July 2025

• ⏰ Time: 4 PM – 7 PM

• 👥 Minimum capacity: 50 participants

• 🎟 Limited seats available

• 🔗 Register here

With limited seats and high interest expected from Dubai’s thriving coffee community, early registration is strongly encouraged. Don’t miss your chance to unlock your coffee’s full potential and experience the Link Roaster like never before.