JDE Peet’s Launches €250 Million Share Buyback Programme

JDE Peet’s (EURONEXT: JDEP), the world’s leading pure-play coffee and tea company by revenue, has initiated a share buyback programme worth up to €250 million in 2025. The programme, announced on February 26, 2025, begins on March 3, 2025, and will run until the end of the year, barring unforeseen circumstances.

The primary objective is to reduce JDE Peet’s capital by cancelling nearly all the repurchased ordinary shares. A small portion of the shares will be allocated to cover share-based remuneration obligations. At the current share price, the buyback could involve approximately 13.9 million shares, representing 2.8% of the company’s total outstanding shares.

The programme will be carried out within the framework of relevant laws and regulations, as well as the authorization granted at JDE Peet’s 2024 Annual General Meeting (AGM) on May 30, 2024, and the authority (if granted) by the AGM on June 19, 2025. An intermediary will oversee the execution of the buyback, ensuring compliance with the EU Market Abuse Regulation and predefined execution parameters.

JDE Peet’s will provide regular updates on the programme’s progress through press releases and a dedicated section on its website.