JDE Peet’s Maintains Strong Momentum in Q1 2025 and Reaffirms Full-Year Outlook
Strategic divestments, U.S. market shift, and strong recovery in European sales position the global coffee giant for continued success
Amsterdam, May 8, 2025 — JDE Peet’s (EURONEXT: JDEP), the world’s leading pure-play coffee and tea company, announced a strong start to 2025, reaffirming its confidence in achieving its full-year outlook. The update includes key business, strategic, and financial highlights, showcasing progress in performance, transformation initiatives, and corporate governance.
In a clear move to streamline operations and sharpen focus, JDE Peet’s confirmed the successful divestment of its tea business in Turkey. The business, which had generated approximately EUR 60 million in annual sales but negatively impacted adjusted EBIT, was sold to Efor Holding.
In the U.S. market, the company is recalibrating its approach by discontinuing the rollout of its L’OR Barista machines. Management of the L’OR capsules business in the U.S. will be transferred to Peet’s Coffee, aiming to leverage stronger local positioning and tap into the robust growth potential of the American coffee sector.
Additional transformation efforts are underway to simplify operations and drive sustainable growth. More details on the company’s strategy and value creation roadmap will be unveiled during its Capital Markets Day scheduled for July 1, 2025.
Despite a slow start to the year, particularly in Europe where volumes dipped in January and February, JDE Peet’s reported a significant rebound beginning in March. This bounce-back underlines the strength and resilience of the company’s brand portfolio, which includes household names such as Jacobs, Douwe Egberts, L’OR, Peet’s, and Moccona.
As green coffee prices surged by an average of 28% during the first four months of 2025 compared to the second half of 2024, JDE Peet’s is evaluating further pricing actions to manage cost pressures while maintaining value for consumers.
Financially, JDE Peet’s performance in the first quarter of 2025 was in line with expectations. The company credited disciplined pricing strategies and tight cost controls for sustaining gross profit and supporting adjusted EBIT.
Notably, 28% of the EUR 250 million share buyback program planned for 2025 has already been completed as of May 2, underscoring management’s confidence in long-term value generation. Furthermore, the recently introduced U.S. trade tariffs are not anticipated to have a material impact on financial performance at this stage.
JDE Peet’s also announced the upcoming appointment of Yang Xu as Chief Financial Officer, effective May 19, 2025.
In a further step to strengthen its governance, the Board of Directors has proposed Mr. Rob de Groot as a non-executive member. De Groot brings over three decades of experience in the FMCG sector, including leadership roles at Reckitt Benckiser. He is also the co-founder of NXT Equity Ltd. and a significant stakeholder in CRU Kafe, an organic and fair-trade coffee company in the U.K. His nomination is pending shareholder approval at the Annual General Meeting on June 19, 2025, but he has already been appointed as a stand-in member of the board.
In addition to its commercial and financial achievements, JDE Peet’s was honored with the 2025 Catalyst Award, which acknowledges excellence in advancing workplace inclusion and gender equity. This prestigious recognition highlights the company’s ongoing efforts to build a more diverse and inclusive organizational culture.
About JDE Peet’s:
JDE Peet’s serves over 4,400 cups of coffee or tea per second across more than 100 countries, with a brand portfolio that includes L’OR, Peet’s, Jacobs, Senseo, Tassimo, Douwe Egberts, OldTown, Pickwick, and others. The company reported EUR 8.8 billion in total sales for 2024 and employs over 21,000 people globally. Learn more at www.jdepeets.com.
