Jollibee’s Coffee & Tea Chains Boost Record Q2 Sales to ₱114.5 Billion
Dubai, 14 August 2025 – (Qahwa World) – The Jollibee Group has posted its strongest second-quarter results on record, driven by surging sales in its coffee and tea portfolio, which now accounts for more than half of the company’s global outlets.
For the quarter ending 30 June 2025, the Filipino foodservice giant reported system-wide sales (SWS) of ₱114.5 billion ($2 billion), marking a 19.6% increase year-on-year. Net income attributable to the group rose 5.6% to ₱3.21 billion ($54.4 million), while total net income grew 7.2% to ₱3.42 billion. Operating income reached ₱6.04 billion, a 19.1% rise, with margins improving to 7.8%.
Coffee & Tea: The Growth Engine
International sales were the standout performer, climbing 32.6% year-on-year, largely fuelled by a 68.8% surge in the Coffee & Tea segment. The group’s store network grew by 45–46% compared to the same period last year, reaching 10,119 outlets worldwide, 69% of which are franchised. Of these, 5,312 stores are coffee or tea chains, underscoring the category’s central role in Jollibee’s expansion strategy.
Key brands in the portfolio delivered solid mid-single-digit sales growth:
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Compose Coffee – Acquired 70% in July 2024 for $238 million, the South Korean chain now operates 2,809 stores and is on track to surpass 3,000 locations in 2025. It is projected to deliver a 36% return on invested capital (ROIC) this year and accounted for 56.6% of Coffee & Tea segment growth.
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The Coffee Bean & Tea Leaf (CBTL) – Bought in 2019 for $350 million, the Singapore-headquartered brand runs 1,261 outlets in more than 20 countries, including 200 in the US and strong representation in Indonesia, Malaysia, and India.
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Highlands Coffee – With 896 stores in Vietnam, the chain is targeting 1,000 outlets by year-end, expanding through kiosks, drive-thru, and hotel partnerships.
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Milksha – The Taiwan-based bubble tea and ice cream brand operates 346 stores locally and in markets such as Australia, Canada, Hong Kong, the Philippines, and the UK.
Strategic Strengths and Gaps
CEO Ernesto Tanmantiong credited the quarter’s momentum to the combined strength of the Coffee & Tea segment, sustained contributions from the Philippine business, and the performance of international operations. He highlighted the company’s multi-brand, multi-market approach as a key factor in its growth trajectory.
However, China remains a critical market to conquer. Jollibee currently operates 547 restaurants there under the Tim Ho Wan, Yonghe King, and Hong Zhuang Yuan brands but has lacked a branded coffee chain presence since CBTL exited in 2018.
Outlook
With coffee and tea brands now at the heart of Jollibee’s expansion strategy, the company is positioned to strengthen its foothold in high-growth beverage markets worldwide. The challenge ahead will be translating its success in South Korea, Vietnam, and Taiwan into competitive advantage in China, the world’s second-largest economy.
