Luckin Coffee Expands Cooperation with Brazil in Historic Coffee Deal Worth 10 Billion Yuan

In a landmark event attended by Brazil’s Vice President and Minister of Development, Industry, Trade, and Services, Geraldo Alckmin, Luckin Coffee, China’s leading coffee chain, signed a Memorandum of Understanding (MoU) with the Brazilian Trade and Investment Promotion Agency. The agreement significantly expands their June deal, doubling the commitment to procure Brazilian coffee beans to 240,000 tons from 2025 to 2029. Valued at 10 billion yuan, this is the largest coffee bean procurement plan in Luckin Coffee’s history.

The MoU reflects Luckin Coffee’s strategic decision to elevate its role in the global coffee supply chain. By increasing its purchase plan to 240,000 tons of Brazilian coffee beans, the company not only secures its largest procurement deal to date but also reinforces its commitment to building lasting partnerships with Brazilian producers. This agreement, valued at 10 billion RMB, underscores Luckin Coffee’s ambition to dominate the premium coffee segment while fostering robust trade ties between China and Brazil.

Guo Jinyi, Co-Founder, Chairman, and CEO of Luckin Coffee, remarked, “Fifty years ago, China and Brazil began a new chapter of collaboration with the symbolic exchange of coffee and alcohol. Today, coffee serves as a bridge for deepening our friendship and industrial cooperation. As we embark on the next ‘Golden 50 Years’ of our relationship, Luckin Coffee is committed to promoting the global recognition of high-quality Brazilian coffee and enhancing its reputation worldwide.”

This collaboration highlights Luckin Coffee’s goal to bridge the gap between China and Brazil’s coffee industries, bringing the best of Brazilian coffee to global consumers while expanding opportunities for sustainable trade and cultural exchange.

Luckin Coffee has made significant strides to celebrate Brazilian coffee culture. In partnership with the Brazilian Embassy, the company hosted the Luckin Coffee Brazil Coffee Culture Festival, which included professional tasting salons featuring World Barista Championship (WBC) winners. Additionally, it launched the Brazil leg of its “Odyssey to the God Shot (Global Bean Search Journey)” and inaugurated its first Brazil-themed coffee store alongside the Luckin Brazilian Coffee Museum. These initiatives underscore Luckin Coffee’s dedication to bringing the essence of Brazilian coffee to a broader audience.

To support its growing business and ensure sustainable practices, Luckin Coffee has established several strategic initiatives in Brazil. These include:

• Luckin Brazil Office – A hub for overseeing coffee operations in the region.
• Luckin Brazil Grower Support Center – A resource center for supporting local farmers and improving quality standards.
• Luckin Coffee High-Quality Coffee Plantation – A key initiative for implementing sustainable coffee certification standards and enhancing upstream quality control.

These efforts ensure that Luckin Coffee is not only expanding its business footprint but also contributing to the development of Brazil’s coffee industry in a meaningful and sustainable manner.

Luckin Coffee’s ultimate goal is to become a distinguished, century-old coffee brand. By leveraging premium resources and building a world-class coffee supply chain, the company is positioning itself as a global leader in the coffee industry. With this vision, Luckin Coffee continues to innovate and expand its influence, setting the stage for long-term success.

This historic agreement marks a significant milestone in Luckin Coffee’s journey, emphasizing its leadership in the global coffee market and its dedication to strengthening China-Brazil ties. As the two nations embark on a new era of collaboration, coffee stands as a testament to their enduring friendship and shared commitment to excellence in the global coffee industry.